Men's Shaver "LAMDASH PRO 6" Display Fixture

Panasonic Corporation, a representative Japanese home appliance manufacturer with a history of over 100 years.
BEEATS was in charge of the display fixtures for the men's shaver "LAMDASH PRO 6" and won a Silver Prize at the "JPM In-Store Marketing Show & Award 2024 (formerly: JPM POP Creative Award)."

Award History

• Award Name: JPM In-Store Marketing Show & Award
• Award Result: Silver Award
• Award Year: 2024

Designed with a stylish look that effectively incorporates light while being based on the product color black, to promote the "LAMDASH AI Navi," which notifies users in real-time with LED lights of BOOST mode/SOFT mode during shaving, for a better shaving experience.

The fixture design enhances unity with the product by incorporating the colors of the LED lights mounted on the product into the LED lighting of the fixture.

About "LAMDASH PRO 6"

Panasonic's flagship shaver model, "LAMDASH PRO 6." In September 2024, it underwent its first full model change as a 6-blade shaver, equipped with the new "LAMDASH AI Navi" function. It offers an innovative shaving experience through light, balancing "deep shaving" with "gentleness to the skin."

Please also see the case study of the "LAMDASH PALM IN" display fixture, which won the Gold Award at the JPM In-Store Marketing Show & Award 2024.

Consult BEEATS for sales promotion tools (POP/fixtures)

BEEATS has a wealth of experience in producing sales promotion tools for various industries, including home appliances, food, and telecommunications, and has won awards such as the JPM Award. We provide one-stop service from effective design and planning of POP/fixtures that catch customers' eyes and increase buying motivation, to high-quality production and reliable delivery to stores nationwide. Depending on your needs, we flexibly support on-site installation work. With know-how cultivated over about 50 years and our planning and design capabilities, we propose promotion tools that accurately bring out the charm of products and boost purchasing behavior at the store.

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Companies having issues with strengthening in-store promotions or producing and operating effective POP and fixtures, please feel free to consult us.