Case StudyIndustry Case Studies

client

Kura Sushi, Inc.

category

Food Distribution Promotional tools Store construction Promotion OMO Solution

Planned and produced the digital target shooting game "BEEATS-kura-gyo!" for Kura Sushi, Inc.

Kura Sushi, which operates the conveyor-belt sushi chain "Kura Sushi" nationwide. At the "Kura Sushi Oshiage (in front of Skytree) Station Store," the 4th global flagship store promoting Japanese culture to the world, they utilize the largest space in Kura Sushi history under the concept of a "Digital Food Park" to deploy the latest in digital entertainment.

BEEATS CO.,LTD. planned and produced the digital target shooting game "BEEATS-kura-gyo!" featured at the store.

What is BEEATS-kura-gyo!?

"BEEATS-kura-gyo!" is a digital target shooting game set in the ocean featuring a variety of fish. By digitizing "target shooting," it offers a memorable new in-store experience that can only be enjoyed at the store.

46 types of fish appear across 4 scenes

The stages displayed on the large monitors come in 4 types, with 2 scenes each for the seas of the world and the seas of Japan.

There are 46 types of fish in total, ranging from familiar sea creatures like red sea bream, octopus, and sardines to
sunfish and marlin swimming leisurely in the vast ocean, and legendary creatures such as the
giant squid, oarfish, and coelacanth.

Aim for the fish with a dedicated gun, and win gold or silver participation prizes according to your score.

BEEATS CO.,LTD. provided total support, from the naming of "BEEATS-kura-gyo!" to scene and character settings, design, program development, and in-store installation.

Kura Sushi Oshiage (in front of Skytree) Station Store Website

https://www.kurasushi.co.jp/oshiage

● Please click here for the Press Release regarding this matter.

Consult BEEATS CO.,LTD. for original game development

Beyond providing various customer-attraction games, we also offer original development. Please feel free to contact us.