Sigma Fujiya Camera Video Hall In-Store Special Booth​

Space that embodies the brand in line with new guidelines​

SIGMA Corporation. Following the pop-up space "Sigma Lounge" developed in April–May 2026, BEEATS supported the special booth inside the Fujiya Camera Video Hall.​
In this project, we were in charge of the entire process from space design, drawing creation, fixture production, to construction.

Overview

Initiative Name	Fujiya Camera Video Hall In-Store Special Booth
Expansion Period	July 1, 2026 - (Planned for approximately 3 months of display)
Expansion Location	Fujiya Camera Video Hall
Scope of work	Space design, drawing creation, fixture production, construction

Implementation of new guidelines and realization of installation displays

ーBackground & Challengesー​

When setting up a special booth within Fujiya Camera's store, we received a request to make the display not primarily for "selling" products, but to pursue aspects of an "installation." As a challenge for progressing the project, we needed to incorporate the newly established guidelines into the space and fixture design. Furthermore, it was required to interpret the "product disassembly display" solely based on the provided image materials and give it form as fixtures.​

A noiseless space design that accentuates the beauty of the disassembled exhibit

ーPoints of Space Design & Constructionー

• Reflection of new design guidelines on walls and fixtures​
• Production of original "disassembly display" fixtures based on image data​
• Design that separates from the store space and suppresses noise within the space​

BEEATS pursues the point of "how to make a disassembled exhibit that shows the internal structure of a product look beautiful."​

Even without the actual products, we precisely calculated the placement and balance of parts from images and shaped original fixtures that highlight the sculptural beauty of the products. Also, to ensure that it stands out as a sophisticated separate world within the store space where various products are developed, we focused on space design that strips away unnecessary decorations and information to the absolute limit.​

Highly acclaimed as a space that suddenly appears in the store like another world

-Results-

We received compliments from the person in charge regarding "the beauty of the disassembly display" and the "visual impact of a sophisticated space suddenly appearing in the store with wasteful information stripped away." Through the approximately 3-month exhibition period, we realized a space that impresses the brand's worldview.​

About SIGMA

Sigma is a Japanese optical equipment manufacturer that manufactures and sells cameras, lenses, and accessories. Since its founding in 1961, it has constantly maintained deep respect for people's passion for expression and aimed to provide the best shooting tools to meet all needs. The high quality of "Made in Aizu, Japan" realized by the Aizu factory, the only production base for Sigma, and the supply chain centered in the Tohoku region, as well as the crystallization of regional wisdom and technology, are the essence of Sigma itself.

SIGMA Corporate Website:https://www.sigma-global.com/jp

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BEEATS has a wealth of experience in producing sales promotion tools for various industries, including home appliances, food, and telecommunications, and has won awards such as the JPM Award. We provide one-stop service from effective design and planning of POP/fixtures that catch customers' eyes and increase buying motivation, to high-quality production and reliable delivery to stores nationwide. Depending on your needs, we flexibly support on-site installation work. With know-how cultivated over about 50 years and our planning and design capabilities, we propose promotion tools that accurately bring out the charm of products and boost purchasing behavior at the store.

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For companies facing challenges in strengthening in-store promotions or in the production and operation of effective POP/fixtures, please feel free to contact us.