Sake Brand "SAKE HUNDRED" Pop-up Event | GINZA SIX

Clear Co., Ltd. develops the sake brand "SAKE HUNDRED." With a view toward full-scale entry into the inbound market from their core e-commerce business, they held a pop-up event in Ginza, which is bustling with international tourists. This event was held during the cherry blossom viewing season, which is attracting increasing global interest.

BEEATS was in charge of space design, planning, construction, and print tool production (leaflets, etc.) for this pop-up event.

Overview

Event Name	"SAKE HUNDRED" Pop-up Event
Event Date	Wednesday, March 4, 2026 – Monday, March 30, 2026
Venue	GINZA SIX B2F
Scope of work	Space design, planning, construction, and print tool production (leaflets, etc.)

Event details here: https://jp.sake100.com/pages/2026-popup-ginzasix

Capturing demand for cherry blossom viewing and inbound tourism to provide a special sake experience

- Background of our Proposal -

Regarding the spring pop-up event for the sake brand "SAKE HUNDRED," Clear Co., Ltd. consulted us on the design of a pop-up event space aimed at expanding product awareness and creating opportunities for tasting and sales. GINZA SIX, the venue, is a commercial facility visited by many people from both Japan and abroad. Furthermore, during the spring cherry blossom viewing season, an influx of inbound tourists interested in Japanese culture is also expected.

Therefore, BEEATS proposed a space that does more than just seasonal decoration; it incorporates the traditional motifs and sentiments unique to a sake brand, embodying the brand's dignity and worldview.

A space that signals the arrival of spring and expresses the dignity of the brand

ーPoints of Space Design & Constructionー

• Suspended a "Sakura ball," based on the "Sugidama" (cedar ball) motif familiar as a symbol announcing the completion of new sake, to act as an eye-catcher.
• Avoided direct "Japanese-style" color schemes, using a base of white with a pale cherry blossom pink gradient to express a sophisticated nuance of cherry blossom viewing.
• Japanese-modern spatial decoration incorporating "namako-kabe" (lattice-patterned wall) style design of atmospheric sake breweries
• Subtractive display design adopting transparent acrylic material so that sake bottles shine beautifully as the main attraction

Constructed an event space that combines springtime brilliance with brand dignity by incorporating modern arrangements of traditional sake motifs (such as Sugidama and Namako walls). Designed an experiential flow that leads domestic and international customers to naturally take interest in the products, leading to tasting and purchasing.

Embodying the brand world and contributing to increased awareness

-Results-

In line with the special Japanese season of cherry blossom viewing, we created an immersive experience design that makes visitors want to try the products. By using a highly visible eye-catcher called a "Sakura ball" to attract customers, and a sophisticated product display/VMD using transparent acrylic, we created a space where the appeal of sake is intuitively conveyed. We built a touchpoint to convey the charm of the brand to many customers, including inbound tourists, and contributed to expanding awareness and creating sales opportunities.

About SAKE HUNDRED

SAKE HUNDRED is a sake brand that provides unparalleled value, with the purpose of "filling people's hearts and coloring their lives" around the world. As a premier global brand, we contribute not only to the palate but also to the emotional fulfillment of our customers, building rich relationships between people. The physical, mental, and social satisfaction brought about by the best experiences are all part of the value that SAKE HUNDRED delivers.

SAKE HUNDRED Official Page: https://jp.sake100.com/

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores