Sigma Pop-up Space "Sigma Lounge"

Supported pop-up expansion at the art festival "KG+2026" held in conjunction with the Kyoto International Photography Festival "KYOTOGRAPHIE 2026"

Sigma Corporation, which manufactures and sells cameras, lenses, and accessories. Under the theme of "The Art of engineering. Engineering for Art.," they held various events during the Kyoto International Photography Festival "KYOTOGRAPHIE 2026" and the participating festival "KG+2026." BEEATS was in charge of spatial design, drawing creation, and construction for the pop-up space "Sigma Lounge," opened as an event for "KG+2026."

Overview

Event Name	Sigma Lounge
Event Date	April 18, 2026 (Sat) - May 17, 2026 (Sun)
Venue	O-DEN Gallery
Space	Approx. 30㎡
Scope of work	Spatial design, drawing creation, construction

Event details here: https://www.sigma-global.com/jp/news/2026/04/10/012112/

Built a space utilizing existing fixtures with a short delivery time of about 1 month

-Challenges-

• Project progression in a short period of about 1 month
• Spatial design in harmony with existing fixtures

Under the concept of "The Art of engineering. Engineering for Art.," this pop-up space allows visitors to freely view 1,200 masterpieces (photo books) collected by Sigma. It was necessary to progress from spatial design to drawing creation and construction completion within a limited schedule of about 1 month, and furthermore, it was a challenge to incorporate the prepared fixtures into the space without discomfort and harmonize the whole.

Calm lounge colored with fabric decorations

ーPoints of Space Design & Constructionー

• Directing a lounge-like space with a calm atmosphere where visitors can relax
• Eye-catcher utilizing large fabrics
• Effective decoration by window CS (cutting sheet)
• Spatial design seamlessly integrating existing fixtures

We unified the entire space with calm tones so that visitors could slowly enjoy the 1,200 valuable photo books. On the other hand, we placed large fabrics and window CS at points where we wanted to attract appearance and attention, strengthening the function as an eye-catcher. We realized a space utilizing existing fixtures speedily.

Realized a space where visitors can enjoy 1,200 photo books

-Results-

In a tight schedule of about 1 month, we built a calm lounge space in line with Sigma's brand image. At the venue, touch-and-try of Sigma products, sales, and talk events were held, contributing to creating a place that firmly conveys the charm of photo culture and the charm of products sent by Sigma.

About SIGMA

Sigma is a Japanese optical equipment manufacturer that manufactures and sells cameras, lenses, and accessories. Since its founding in 1961, it has constantly maintained deep respect for people's passion for expression and aimed to provide the best shooting tools to meet all needs. The high quality of "Made in Aizu, Japan" realized by the Aizu factory, the only production base for Sigma, and the supply chain centered in the Tohoku region, as well as the crystallization of regional wisdom and technology, are the essence of Sigma itself.

SIGMA Corporate Website:https://www.sigma-global.com/jp

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

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