"K-BEAUTY Festival" Experiential Pop-up Event | Tokyu Plaza Omotesando "OMOKADO"

Festival × Korean Cosmetics Experiential POPUP "K-BEAUTY Festival"

KOREA GINSENG CO., LTD., operator of the Korean cosmetics wholesale business and specialty store "COSME Re:MAKE," held an experiential pop-up store, "K-BEAUTY Festival in OMOKADO," at Tokyu Plaza Omotesando "OMOKADO."
BEEATS was responsible for the design and construction of this event, which fused Japanese festival elements with K-BEAUTY.

Overview

Event Name	K-BEAUTY Festival in OMOKADO
Location	Tokyu Plaza Omotesando "OMOKADO" 3rd Floor
Period	August 26 (Wed) – September 16 (Wed), 2026
Scope of work	Design and construction

Embodying the world of a Japanese summer festival and creating an attractive space

-Results-

At "OMOKADO," a spot drawing attention in Omotesando, we realized a space that enhances the brand's appeal by combining Korean cosmetics with traditional Japanese festival elements. Throughout the duration of the event, we supported the creation of a POPUP space where many visitors could comfortably experience encounters with a variety of items and the world of K-Beauty.

About Korea Ginseng Co., Ltd.

Established in 2008. Began the import agency business for Korean cosmetics in 2011. As a正規 agency in Japan for over 20 brands, we have expanded numerous Korean cosmetic brands into Japan, leading today's major boom. In 2012, we opened a direct-managed Korean cosmetics specialty store in Shin-Okubo, the center of Korean wave culture. Currently, we operate 11 stores nationwide as "COSME Re:MAKE," mainly in the Tokyo metropolitan area and the Kansai region.

Korea Ginseng Co., Ltd.: https://koraininginsha.jp/jp/home_jp/

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

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If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores