FOLNUA Tokyo Pop up Store | Daimaru Tokyo Store

Supported the POPUP deployment to coincide with the release of the 2026 Pre Summer collection "On the Verge"

FOLNUA is a popular Korean brand known for its simple, sophisticated designs, high-quality materials, and adult style that blends into daily life.
Following the pop-up store held at Hankyu Umeda Main Store in 2025, BEEATS was in charge of the spatial design and construction for the pop-up store held at the Daimaru Tokyo store.

Overview

Event Name	FOLNUA Tokyo Pop up Store in Daimaru Tokyo Store "Jardin de FOLNUA"
Event Date	May 27 (Wed) - June 2 (Tue), 2026
Venue	Daimaru Tokyo Store 1st Floor Event Space
Scope of work	Spatial design and construction

For details of the event, please click here: https://folnua.jp/article/news/1/14393/

Developed with the theme "Jardin de FOLNUA"

ーBackgroundー

For this pop-up store, it was planned to be held under the title "Jardin de FOLNUA," which means "garden" in French. BEEATS accurately grasped the image of using "wagons" and "flowers" envisioned by the person in charge and embodied the concept in a real space.

Spatial proposal to realize the "garden" worldview

ーPoints of Space Design & Constructionー

• Proposal for optimal decoration to emphasize the "garden" concept
• Proposal for a "green carpet" to bring an immersive garden feeling to the entire space

We proposed the production items that embody the concept and the installation of a green carpet as a material to intuitively convey the "garden" worldview. This one-point effort unified the entire space from the ground up, turning the event space into a special brand space with more immersion.

Creating an attractive POPUP space

-Results-

Leveraging past support experience, we proceeded smoothly from sharing the image to the actual construction. The "Jardin de FOLNUA" concept was highlighted, and we realized a space that could firmly embody the brand's worldview.

About "FOLNUA"

FOLNUA is a women's bag and fashion brand from South Korea, with the brand name meaning "FOR YOU ALONE." Pursuing timeless designs that fuse classical beauty with modern sensibilities, using high-quality materials. By viewing everything in daily life with delicate senses, they release collections full of sensibility every season in the mood unique to FOLNUA.

FOLNUA: https://m.folnua.jp

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores