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Case StudyIndustry Case Studies
client

DF Corporation Japan Co., Ltd.
category

"FOLNUA" is a popular Korean brand with sophisticated, simple designs and high-quality materials, favored for their adult style that fits into everyday life.
Their first pop-up store in the Kansai region opened at the Hankyu Umeda Main Store, and BEEATS was in charge of the construction.
| Location | Hankyu Umeda Main Store 4F It Contemporary |
| Period | November 5 (Wed) – 11 (Tue), 2025 |
| Space | 36.0㎡ (10.9 tsubo) |
Details of the event here: https://prtimes.jp/main/html/rd/p/000000001.000171347.html
-Construction Points-
We created a space incorporating vintage furniture, inspired by FOLNUA's Korean flagship store.
We strove to reproduce the world of the flagship store by adjusting the arrangement of the furniture and the display composition.







We also introduce other cases related to FOLNUA's POPUP promotions.
Please take a look at the differences in space creation for each venue and concept as well.
FOLNUA Tokyo Pop up Store | Daimaru Tokyo Store
FOLNUA is a women's bag and fashion brand from South Korea, with the brand name meaning "FOR YOU ALONE." Pursuing timeless designs that fuse classical beauty with modern sensibilities, using high-quality materials. By viewing everything in daily life with delicate senses, they release collections full of sensibility every season in the mood unique to FOLNUA.
FOLNUA: https://m.folnua.jp
BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).
If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.
We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.
▶ Click here for details on our support services for Korean pop-up stores
If you have any inquiries about planning requests or would like to
know more details about BEEATS, please feel free to contact us.