Case StudyIndustry Case Studies

client

DF Corporation Japan Co., Ltd.

category

Fashion & Beauty POPUP Stores & Events

"FOLNUA" Pop-up Store | Hankyu Umeda Main Store

"FOLNUA" is a popular Korean brand with sophisticated, simple designs and high-quality materials, favored for their adult style that fits into everyday life.
Their first pop-up store in the Kansai region opened at the Hankyu Umeda Main Store, and BEEATS was in charge of the construction.

Overview

LocationHankyu Umeda Main Store 4F It Contemporary
PeriodNovember 5 (Wed) – 11 (Tue), 2025
Space36.0㎡ (10.9 tsubo)

Details of the event here: https://prtimes.jp/main/html/rd/p/000000001.000171347.html

"FOLNUA" First Pop-up Store in Kansai

-Construction Points-

  • Reproducing the world of the flagship store throughout the space
  • Selecting vintage furniture that harmonizes with the world view

We created a space incorporating vintage furniture, inspired by FOLNUA's Korean flagship store.
We strove to reproduce the world of the flagship store by adjusting the arrangement of the furniture and the display composition.

「FOLNUA」のロゴパネルを背景に、手前の木製テーブルに展示された2つの大きなトートバッグと、奥の白い什器に並ぶ様々なハンドバッグを立体的に配置した商品ディスプレイ。
複数のアンティーク調の木製テーブルを配置した「FOLNUA」の店内レイアウト。手前にはバッグやキャップが陳列されたテーブル、右奥にはアパレルのハンガーラックが並ぶ、広々とした売り場の様子。
店内の木製テーブルに並べられた「FOLNUA」のレザーハンドバッグ。手前からブラウン、ダークブラウン、ブラックの3色が連なる、白いステッチやゴールドのチャームが特徴的な商品ディスプレイ。
手前の白いディスプレイ台に並べられたハンドバッグや黄色い花が飾られた花瓶と、その奥にアパレルウェアが掛けられた長いハンガーラックが続く売り場の様子。
木製テーブルに並べて展示された、白やブラウンの馬をモチーフにしたぬいぐるみキーホルダー。リング金具やたてがみが付いた、ふわふわとしたチャームのクローズアップの様子。
白いテーブルに設置されたアクリルスタンドのPOP。「LUCKY DRAW」の文字とともに、カプセルトイマシンのイラストや景品のチャーム、参加方法のQRコードが記載された抽選イベントの案内表示。
シルバーのトレイに並べて展示されたヘアクリップ。商品カードにセットされた、黒やべっ甲柄のバレッタのクローズアップの様子。

We also introduce other cases related to FOLNUA's POPUP promotions.
Please take a look at the differences in space creation for each venue and concept as well.

FOLNUA Tokyo Pop up Store | Daimaru Tokyo Store

About "FOLNUA"

FOLNUA is a women's bag and fashion brand from South Korea, with the brand name meaning "FOR YOU ALONE." Pursuing timeless designs that fuse classical beauty with modern sensibilities, using high-quality materials. By viewing everything in daily life with delicate senses, they release collections full of sensibility every season in the mood unique to FOLNUA.

FOLNUA: https://m.folnua.jp

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores