“TeddyTales” Pop-up Store | Daimaru Umeda

Korean brand “TeddyTales” pop-up store opens

“TeddyTales,” a premium handmade doll brand from South Korea with the motif of the teddy bear “Lena Bear.”
A pop-up store opened at Daimaru Umeda, and BEEATS was in charge of construction.

Location	Daimaru Umeda 1F next to ES EVENT SPACE
Project	THE HYUNDAI GLOBAL with nugu in OSAKA
Period	June 4 (Wed) – June 10 (Tue), 2025
Space	32.5㎡ (9.8 tsubo)

About “TeddyTales”

“TeddyTales” is a premium handmade doll brand from Seoul, South Korea.
Founded by Russian designer Irina, the signature item is the “Lena Bear,” a teddy bear carefully crafted by hand one by one with the concept of “delivering love.” It carries a message of cherishing warm memories of childhood and wishing to be an eternal friend. The brand has gained popularity in Japan after being modeled by popular Korean groups, and it offers a wide range of items such as key rings and dress-up clothes.

TeddyTales: https://teddytales.com/

THE HYUNDAI GLOBAL with nugu in OSAKA Project Overview

This project is a collaboration between South Korea’s “Hyundai Department Store,” fashion e-commerce platform “nugu,” and PARCO Co., Ltd. to introduce trendy Korean fashion, small items, and goods brands to Japanese customers.
“THE HYUNDAI × PARCO Limited Store with NUGU,” held at Shibuya PARCO in May and October 2024, received a great response, and based on its success, it was decided to hold the third event in the Kansai region.
This time, large-scale pop-ups of Korean brands will be held for about three months across three facilities: Shinsaibashi PARCO, Daimaru Umeda, and Daimaru Shinsaibashi.

Click here for details: THE HYUNDAI GLOBAL with nugu in OSAKA Press Release

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores