"BONUQUE" Pop-up Store | Shibuya Scramble Square

BLINK Inc., which operates a lifestyle brand that plans and sells miscellaneous goods and cosmetics. In November 2025, they held the first standalone pop-up store for "BONUQUE" at Shibuya Scramble Square in Tokyo. BEEATS was responsible for the design, construction, and graphic tool production of this pop-up event.

Overview

Event Name	"BONUQUE" Pop-up Store
Event Date	November 27 (Thu) - December 3 (Wed), 2025
Venue	Shibuya Scramble Square 5F
Scope of work	Spatial design, planning, construction, and print tool production

Event details: https://bonuque.co.jp/blogs/news/20251127-shibuya-popup

Space to experience products and brand awareness

- Background of our Proposal -

For the first pop-up, we were tasked with creating a space where visitors could naturally pick up and experience the products while cherishing the brand's worldview. With the aim of building brand awareness and the concept of "adding sparkle to daily life," we received a request to make the space intuitive at a glance, and we proposed a layout that is easy to operate while maximizing the charm of the brand.

Spatial design that expresses the brand's worldview in a limited space

ーPoints of Space Design & Constructionー

• An immersive design that draws people in, making passersby stop and take notice
• Large panels featuring the brand's symbolic visuals

Panels were placed near the easily noticeable escalator, and the brand's signature diffuser was placed on original fixtures at the very front. We created a spatial design that expresses the brand's worldview within a limited space.

- Points of Display/Fixtures -

• Fine-tuning the size of the acrylics placed on the tables for a cohesive display design throughout the space
• Fixture design with an eye on continuous use in future POPUPs

While checking the samples sent in advance, we fine-tuned the sizing to ensure the display would have a sense of unity throughout the entire space.

The fixtures are surface-treated to suggest the phases of the "moon," one of our symbols, to express shifting beauty. In addition, we designed them for stable use regardless of the installation location, with long-term use in mind.

A space with intuitive flow and an expressive worldview

-Results-

By designing with an awareness of the lines of sight of passersby based on the location of the venue, we created an opportunity for people to learn about "BONUQUE." We realized a flow that is easy to experience and a spacious area, even for those encountering the brand for the first time. By making detailed adjustments on-site, we enhanced the unity of the entire display, creating a space that conveys the brand's worldview.

About BLINK CO.,LTD.

BLINK CO.,LTD. is a lifestyle company that brings creators' visions to life and creates deep connections with fans, aiming to realize "Comfort in everyone's daily life, 365 days a year." Centered on the operation of D2C brands, they handle everything from products to experience design. Among these, "BONUQUE" offers fragrances and loungewear. It is a lifestyle brand produced by NIKO LIFE, which debuted in the spring of 2024 with the concept "Find wellness in flux. ーLoving your fluctuating self, too."

BONUQUE Official Store

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores