"Erabu Store" elove store by ZOZOTOWN | Tokyu Plaza Omotesando "OMOKADO"

ZOZO, Inc., which operates the fashion e-commerce site "ZOZOTOWN." They have developed the content "elove by ZOZO" which transmits sustainable information regarding fashion within ZOZOTOWN. The "Erabu Store," held in October 2025 at Tokyu Plaza Omotesando "OMOKADO," opened as a limited-time store where you can encounter sustainable items recommended by ZOZOTOWN. BEEATS supported the design and construction of this store.

Overview

Event Name	elove store by ZOZOTOWN
Event Date	October 18 (Sat) – October 19 (Sun), 2025
Venue	Tokyu Plaza Omotesando 6F "OMOKADO" Omohara-no-Mori
Space	5,500×4,000㎜
Scope of work	Spatial design, planning, and construction

Click here for event details: https://zozo.jp/elove/28900/

A 2-day limited sustainable store

- Background of our Proposal -

We were consulted about this pop-up store after the client viewed past pop-up cases handled by BEEATS. We translated the booth configuration using "single-tube pipes" that ZOZO had envisioned into a concrete spatial proposal. Accurately capturing their image and translating it into a highly feasible plan within the limited conditions was the deciding factor for our selection.

Booth construction of a pop-up store using "single-tube pipes"

-Construction Points-

"Single-tube pipes" are materials widely used not only in spaces like pop-ups, exhibitions, and store fixtures but also in the DIY and interior fields. Because they are easy to assemble and dismantle and have a simple structure, they are also suitable for short-term events.
For this booth, we designed and constructed a pop-up space that adapted to the limited space and duration using a basic configuration with these single-tube pipes.

Created a space for encountering sustainable items

-Results-

The "Erabu Store" gathered sustainable items, such as those using eco-friendly materials and products filled with the thoughts of their producers.
We supported the creation of a space where visitors could feel the charm of the items while actually touching them.

What is "elove by ZOZO"?

elove by ZOZO is content within the fashion e-commerce site ZOZOTOWN operated by ZOZO, Inc. Aiming to "update fashion shopping," it publishes information useful for sustainable shopping, such as interviews with brands and industry organizations, overseas trends, fashion-related TIPS, and environmental and social issues.
Based on the company's strategy of "increasing traffic other than buying" and key initiatives such as "providing customer experiences that allow for sustainable fashion choices," we aim to connect to a future where ZOZOTOWN customers, who include many young users, can enjoy "sustainable" more by knowing "erabu" (choosing) with love for the Earth.

"elove by ZOZO" Official Website

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores