"OHESHIO" Pop-up Store | Daimaru Umeda Store

A pop-up store for the Korean brand "OHESHIO" has opened

"OHESHIO," a brand talked about as Korean Y2K fashion.
The first pop-up store in Japan opened at the Daimaru Umeda store, and BEEATS CO.,LTD. was in charge of construction.

Location	Daimaru Umeda 1F next to ES EVENT SPACE
Project	THE HYUNDAI GLOBAL with nugu in OSAKA
Period	May 21 (Wed) - 27 (Tue), 2025
Space	32.5㎡ (9.8 tsubo)

「THE HYUNDAI」のロゴが入った白いカウンターを手前に、奥に広がる洋服のハンガーラックと上部の大型パネルが見渡せる店舗空間。

ハンガーラックに陳列された洋服のうち、「oheshio」のブランドネームタグが背面に縫い付けられたチェック柄シャツのクローズアップ。

白いハンガーを使ってラックに陳列された色とりどりの洋服。手前のピンクや白のシャツから、奥のチェック柄まで並ぶ商品ディスプレイ。

水色と白のストライプ生地に黒いツバを合わせたキャップ。前面にドット柄の入った「05」の大きな刺繍が施された商品ディスプレイ。

ハンガーラックに陳列された、ボーダー柄や無地のTシャツなど色とりどりの洋服。奥には他の商品やディスプレイ用の白い棚が見える店舗空間。

シルバーボタンが付いた黒いミニショルダーバッグのクローズアップ。「OHESHIO」のドット柄タグと「THE HYUNDAI × nugu」の白いタグが添えられた商品ディスプレイ。

店頭に並んで設置された2つの案内サインスタンド。左側には「OHESHIO」のイベント概要やノベルティ情報、右側には「THE HYUNDAI GLOBAL」のブランド出店スケジュールが掲示された様子。

手前の「THE HYUNDAI」の白いカウンターから、奥のハンガーラックに陳列された洋服、上部に掲げられた「OHESHIO」の大型パネルへと続く店舗の空間構成。

About "OHESHIO"

"OHESHIO" is a fashion brand from South Korea popular for its designs incorporating vintage and dot items. With the concept of "freely expressing your own values and individuality," the brand pursues new trends while valuing natural values.

OHESHIO: https://jp.oheshio.com/

THE HYUNDAI GLOBAL with nugu in OSAKA Project Overview

This project is a collaboration between South Korea’s “Hyundai Department Store,” fashion e-commerce platform “nugu,” and PARCO Co., Ltd. to introduce trendy Korean fashion, small items, and goods brands to Japanese customers.
“THE HYUNDAI × PARCO Limited Store with NUGU,” held at Shibuya PARCO in May and October 2024, received a great response, and based on its success, it was decided to hold the third event in the Kansai region.
This time, large-scale pop-ups of Korean brands will be held for about three months across three facilities: Shinsaibashi PARCO, Daimaru Umeda, and Daimaru Shinsaibashi.

Click here for details: THE HYUNDAI GLOBAL with nugu in OSAKA Press Release

「THE HYUNDAI GLOBAL with nugu in OSAKA」のキービジュアル。様々なファッションスタイルを着こなすモデルたちの写真を縦に並べたコラージュを背景に、イベント名が中央に配置されたグラフィック画像。

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

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We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores

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