"BROWNYARD" Pop-up Store | Daimaru Umeda

First pop-up store in Japan for the South Korean brand "BROWNYARD" opens

South Korean men's brand "BROWNYARD" features a mixed style that incorporates elements of military and workwear.
Its first pop-up store in Japan opened at Shinsaibashi PARCO, and BEEATS handled the construction.

What is "BROWNYARD"

"BROWNYARD" is a South Korean fashion brand that mainly focuses on menswear. Characterized by designs that add a modern interpretation based on American casual and military styles, it excels at mixing various elements such as workwear, military wear, and sportswear.

BROWNYARD: https://brownyard.co.kr/

THE HYUNDAI GLOBAL with nugu in OSAKA Project Overview

This project is a collaboration between South Korea’s “Hyundai Department Store,” fashion e-commerce platform “nugu,” and PARCO Co., Ltd. to introduce trendy Korean fashion, small items, and goods brands to Japanese customers.
“THE HYUNDAI × PARCO Limited Store with NUGU,” held at Shibuya PARCO in May and October 2024, received a great response, and based on its success, it was decided to hold the third event in the Kansai region.
This time, large-scale pop-ups of Korean brands will be held for about three months across three facilities: Shinsaibashi PARCO, Daimaru Umeda, and Daimaru Shinsaibashi.

Click here for details: THE HYUNDAI GLOBAL with nugu in OSAKA Press Release

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores