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Case StudyIndustry Case Studies
client

Mediquitous Co. Ltd.
category

A Korean bag brand "CARLYN," which is based in New York and offers a wide range of items from casual styles easy for daily use to sophisticated pieces.
A pop-up store opened at Shinsaibashi PARCO, and BEEATS CO.,LTD. was in charge of construction.
| Location | Shinsaibashi PARCO 1F POPUP SPACE "THE WINDOW" |
| Project | THE HYUNDAI GLOBAL with nugu in OSAKA |
| Period | May 16 (Fri) - 26 (Mon), 2025 |
| Space | 31.65㎡ (9 tsubo) |







During the event, we invited popular Korean actor Chae Jong-hyeop as a special guest and held a photo call event. BEEATS CO.,LTD. was also in charge of the venue construction for this event.







"CARLYN" is a bag brand from South Korea. It reinterprets the modern, sophisticated, and artistic sense of New York, the brand's birthplace, with a contemporary sensibility. With a "Comfort & Timeless" concept, the brand develops various types of bags that can be used for a long time, regardless of season or trends.
CARLYN: https://carlynmall.net/
This project is a collaboration between South Korea’s “Hyundai Department Store,” fashion e-commerce platform “nugu,” and PARCO Co., Ltd. to introduce trendy Korean fashion, small items, and goods brands to Japanese customers.
“THE HYUNDAI × PARCO Limited Store with NUGU,” held at Shibuya PARCO in May and October 2024, received a great response, and based on its success, it was decided to hold the third event in the Kansai region.
This time, large-scale pop-ups of Korean brands will be held for about three months across three facilities: Shinsaibashi PARCO, Daimaru Umeda, and Daimaru Shinsaibashi.
Click here for details: THE HYUNDAI GLOBAL with nugu in OSAKA Press Release

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).
If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.
We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.
▶ Click here for details on our support services for Korean pop-up stores
If you have any inquiries about planning requests or would like to
know more details about BEEATS, please feel free to contact us.