“COOR” Pop-up Store | Shibuya PARCO

Korean brand “COOR” opens its first pop-up store in Japan

Korean fashion brand “COOR,” popular for its minimal and modern design.
Its first pop-up store in Japan has opened at Shibuya PARCO, and BEEATS handled the construction.

About “COOR”

“COOR” is a Korean fashion brand that has gained popularity for its minimal and modern design. While pursuing concise and harmonious beauty, it expresses a naturalness that everyone living in the same era can share. It features simple yet sophisticated designs and is increasing its fans not only in Korea but also in Japan.

COOR: https://coor.kr/

THE HYUNDAI x PARCO Limited Store with NUGU Project Overview

Korea's "Hyundai Department Store," the fashion platform "nugu," and PARCO join forces to select fresh and trendy brands loved by young Koreans and introduce them to Japanese customers.
Due to the great popularity of the first phase held in the spring/summer of 2024, the second and third phases will be held in the autumn/winter.

Details here: https://www.nugu.jp/product?displaygroup=10301

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores