“Avie muah” Pop-up Store｜Shibuya PARCO

Korean brand “Avie muah” opens its first pop-up store in Japan

K-POP duo DAVICHI’s Kang Min-kyung’s popular Korean brand “Avie muah.”
The first pop-up store in Japan opened at Shibuya PARCO, and BEEATS was in charge of construction.

Location	Shibuya PARCO 3F POP UP SPACE
Project	THE HYUNDAI x PARCO Limited Store with NUGU
Period	November 15 (Fri) – November 21 (Thu), 2024
Space	56.33㎡ (17.04 tsubo)

About “Avie muah”

“Avie muah” is a fashion brand produced by Kang Min-kyung, a member of the K-POP duo DAVICHI. It became a hot topic, earning the number 1 spot in search rankings immediately after launch, and many fans gathered from the first day of its first pop-up in Japan.

Avie muah: https://en.aviemuah.com/

THE HYUNDAI x PARCO Limited Store with NUGU Project Overview

Korea's "Hyundai Department Store," the fashion platform "nugu," and PARCO join forces to select fresh and trendy brands loved by young Koreans and introduce them to Japanese customers.
Due to the great popularity of the first phase held in the spring/summer of 2024, the second and third phases will be held in the autumn/winter.

Details here: https://www.nugu.jp/product?displaygroup=10301

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores