"MISCHIEF" Pop-up Store | Shinsaibashi PARCO

Pop-up store for Korean brand "MISCHIEF" returns

"MISCHIEF" is a fashion brand rooted in the subculture of Seoul, South Korea, that is expanding its reach not only across Asia but into the wider global market.
Following its previous hugely successful run at Shibuya PARCO, a pop-up store has opened at Shinsaibashi PARCO, and BEEATS was in charge of construction.

About "MISCHIEF"

"MISCHIEF" is a subculture-based casual streetwear brand based in Seoul, South Korea. Derived from the word "mischief," it is sometimes written as "MSCHF." While taking inspiration from 90s street fashion, known as the "Golden Era," it features designs that incorporate the brand's unique sensibility. It is garnering attention for various activities beyond being a fashion brand, such as collaborations with other brands and supporting local artists.

MISCHIEF: https://intl.mischief.co.kr/

THE HYUNDAI GLOBAL with nugu in OSAKA Project Overview

This project is a collaboration between South Korea’s “Hyundai Department Store,” fashion e-commerce platform “nugu,” and PARCO Co., Ltd. to introduce trendy Korean fashion, small items, and goods brands to Japanese customers.
“THE HYUNDAI × PARCO Limited Store with NUGU,” held at Shibuya PARCO in May and October 2024, received a great response, and based on its success, it was decided to hold the third event in the Kansai region.
This time, large-scale pop-ups of Korean brands will be held for about three months across three facilities: Shinsaibashi PARCO, Daimaru Umeda, and Daimaru Shinsaibashi.

Click here for details: THE HYUNDAI GLOBAL with nugu in OSAKA Press Release

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores