“MISCHIEF” Pop-up Store | Shibuya PARCO

“THE HYUNDAI x PARCO Limited Store with NUGU” Project 5th Edition

The “THE HYUNDAI x PARCO Limited Store with NUGU” project, which gathers trendy Korean fashion, accessories, and goods brands, launched on May 10, 2024 (Fri). BEEATS handled the construction of the pop-up store for the fashion brand “MISCHIEF,” which opened as the fifth store.

Location	Shibuya PARCO 3F POP UP SPACE
Project	THE HYUNDAI x PARCO Limited Store with NUGU
Period	June 7 (Fri) – June 13 (Thu), 2024
Space	56.33㎡ (17.04 tsubo)

About "MISCHIEF"

"MISCHIEF" is a subculture-based casual streetwear brand based in Seoul, South Korea. Derived from the word "mischief," it is sometimes written as "MSCHF." While taking inspiration from 90s street fashion, known as the "Golden Era," it features designs that incorporate the brand's unique sensibility. It is garnering attention for various activities beyond being a fashion brand, such as collaborations with other brands and supporting local artists.

MISCHIEF: https://intl.mischief.co.kr/

THE HYUNDAI x PARCO Limited Store with NUGU Project Overview

South Korea's Hyundai Department Store, the fashion platform "nugu," and PARCO have joined forces to select 10 fresh and trendy brands loved by young Koreans to introduce to our Japanese customers.

Details here: https://prtimes.jp/main/html/rd/p/000000033.000064828.html

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores