“CITYBREEZE” Pop-up Store | Shibuya PARCO

Korean brand “CITYBREEZE” pop-up store opens

“CITYBREEZE” is a Korean brand known for its girl-crush style.
A pop-up store has opened at Shibuya PARCO, and BEEATS handled the construction.

About “CITYBREEZE”

“CITYBREEZE” is a women's brand from South Korea characterized by its girl-crush style. It consists of two collections: the “CITY” line, which combines edgy designs such as bold cutouts and unique graphics with feminine silhouettes, and the “BREEZE” line, which features soft textures and a relaxed feel. Many K-POP artists love the brand, and it is gaining significant attention in Japan as well.

THE HYUNDAI x PARCO Limited Store with NUGU Project Overview

Korea's "Hyundai Department Store," the fashion platform "nugu," and PARCO join forces to select fresh and trendy brands loved by young Koreans and introduce them to Japanese customers.
Due to the great popularity of the first phase held in the spring/summer of 2024, the second and third phases will be held in the autumn/winter.

Details here: https://www.nugu.jp/product?displaygroup=10301

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores