Case StudyIndustry Case Studies

client

Mediquitous Co. Ltd.

category

Fashion & Beauty POPUP Stores & Events

"ORLEANS STORE" Pop-up Store | Daimaru Umeda

First pop-up store in Japan for the South Korean brand "ORLEANS STORE" opens

"ORLEANS STORE" develops remake and vintage items in South Korea under the concept of "fusion of the past and the present." Their items, which reconstruct the charms of the good old days with a modern sensibility, are attracting attention by balancing sustainability with the appeal of the past. A pop-up store, the first in Japan, has opened at Shinsaibashi PARCO, with construction handled by BEEATS.

LocationDaimaru Umeda 1F next to ES EVENT SPACE
ProjectTHE HYUNDAI GLOBAL with nugu in OSAKA
PeriodApril 9 (Wed) – 15 (Tue), 2025
Space32.5㎡ (9.8 tsubo)

What is "ORLEANS STORE"

"ORLEANS STORE" is a unique offline store where the past and the present fuse together. Focusing on remade items, the store offers a wide range of products, including those reconstructed with a modern sensibility from the charms of the good old days, one-of-a-kind vintage pieces, and unique lifestyle goods.
Emphasizing Quality, Originality, and Sustainability, it promotes the history and value of vintage clothing along with sustainability. The handmade Re-Work Product using original fabrics achieves high quality through its unique design and technology while respecting heritage.

ORLEANS STORE: https://www.orleansstore.kr/home

THE HYUNDAI GLOBAL with nugu in OSAKA Project Overview

This project is a collaboration between South Korea’s “Hyundai Department Store,” fashion e-commerce platform “nugu,” and PARCO Co., Ltd. to introduce trendy Korean fashion, small items, and goods brands to Japanese customers.
“THE HYUNDAI × PARCO Limited Store with NUGU,” held at Shibuya PARCO in May and October 2024, received a great response, and based on its success, it was decided to hold the third event in the Kansai region.
This time, large-scale pop-ups of Korean brands will be held for about three months across three facilities: Shinsaibashi PARCO, Daimaru Umeda, and Daimaru Shinsaibashi.

Click here for details: THE HYUNDAI GLOBAL with nugu in OSAKA Press Release

「THE HYUNDAI GLOBAL with nugu in OSAKA」のキービジュアル。様々なファッションスタイルを着こなすモデルたちの写真を縦に並べたコラージュを背景に、イベント名が中央に配置されたグラフィック画像。

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores