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Case StudyIndustry Case Studies
client

Mediquitous Co. Ltd.
category

"RAIVE" is a South Korea-born fashion brand that offers a free, sophisticated modern romantic style inspired by diverse cultures such as music, film, and art.
The first pop-up store in Japan opened at Shinsaibashi PARCO, and BEEATS was in charge of construction.
| Location | Shinsaibashi PARCO 1F POPUP SPACE "THE WINDOW" |
| Project | THE HYUNDAI GLOBAL with nugu in OSAKA |
| Period | April 11 (Fri) - April 17 (Thu), 2025 |
| Space | 31.65㎡ (9 tsubo) |









"RAIVE" is a fashion label born from inspiration drawn from "RAVE," a music and party culture that respects individual tastes and advocates for love and peace. Drawing from diverse cultures such as music, film, and art, it offers a free, sophisticated modern romantic style. For the 25SS season, it has developed a cool and vintage collection inspired by free energy and delicate senses, gathering much support.
RAIVE: https://raivestudio.jp/
This project is a collaboration between South Korea’s “Hyundai Department Store,” fashion e-commerce platform “nugu,” and PARCO Co., Ltd. to introduce trendy Korean fashion, small items, and goods brands to Japanese customers.
“THE HYUNDAI × PARCO Limited Store with NUGU,” held at Shibuya PARCO in May and October 2024, received a great response, and based on its success, it was decided to hold the third event in the Kansai region.
This time, large-scale pop-ups of Korean brands will be held for about three months across three facilities: Shinsaibashi PARCO, Daimaru Umeda, and Daimaru Shinsaibashi.
Click here for details: THE HYUNDAI GLOBAL with nugu in OSAKA Press Release

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).
If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.
We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.
▶ Click here for details on our support services for Korean pop-up stores
If you have any inquiries about planning requests or would like to
know more details about BEEATS, please feel free to contact us.