"NOMANUAL" Pop-up Store | Daimaru Umeda

First pop-up store in Japan for the South Korean brand "NOMANUAL" opens

"NOMANUAL" is a conceptual brand from South Korea that aims to complete a single story through its collections. It has gained popularity in South Korea, especially among those in their 20s, and is also attracting attention in Japan.
Its first pop-up store in Japan opened at Shinsaibashi PARCO, and BEEATS handled the construction.

Location	Daimaru Umeda 1F next to ES EVENT SPACE
Project	THE HYUNDAI GLOBAL with nugu in OSAKA
Period	April 9 (Wed) – 15 (Tue), 2025
Space	32.5㎡ (9.8 tsubo)

What is "NOMANUAL"

"NOMANUAL" is a fashion brand established in Seoul, South Korea, in 2017. As the brand name implies, it is characterized by manufacturing based on free ideas not bound by conventional wisdom, and unique original graphics. Through continuous exploration of design, the brand aims to produce new results and form a single context through the gathering of diverse products.

NOMANUAL: https://japan.nomanual-shop.com/

THE HYUNDAI GLOBAL with nugu in OSAKA Project Overview

This project is a collaboration between South Korea’s “Hyundai Department Store,” fashion e-commerce platform “nugu,” and PARCO Co., Ltd. to introduce trendy Korean fashion, small items, and goods brands to Japanese customers.
“THE HYUNDAI × PARCO Limited Store with NUGU,” held at Shibuya PARCO in May and October 2024, received a great response, and based on its success, it was decided to hold the third event in the Kansai region.
This time, large-scale pop-ups of Korean brands will be held for about three months across three facilities: Shinsaibashi PARCO, Daimaru Umeda, and Daimaru Shinsaibashi.

Click here for details: THE HYUNDAI GLOBAL with nugu in OSAKA Press Release

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores