"sienne" Pop-up Store | Shibuya PARCO

"THE HYUNDAI x PARCO Limited Store with NUGU" Project Part 8

The "THE HYUNDAI x PARCO Limited Store with NUGU" project, which brings together trendy Korean fashion, accessory, and goods brands, launched on May 10, 2024 (Fri). BEEATS was in charge of the construction of the pop-up store for the fashion brand "sienne," which opened as the eighth store.

Location	Shibuya PARCO 3F POP UP SPACE
Project	THE HYUNDAI x PARCO Limited Store with NUGU
Period	June 28, 2024 (Fri) - July 4, 2024 (Thu)
Space	56.33㎡ (17.04 tsubo)

About "sienne"

"sienne" is a new Korean designer brand inspired by Paris. With the brand name "sienne," meaning "hers" in French, as its identity, it develops witty details and natural silhouettes using sophisticated materials. It proposes a classic atmosphere that will be loved unchangingly even as time passes.

sienne: https://sienneboutique.com/

THE HYUNDAI x PARCO Limited Store with NUGU Project Overview

South Korea's Hyundai Department Store, the fashion platform "nugu," and PARCO have joined forces to select 10 fresh and trendy brands loved by young Koreans to introduce to our Japanese customers.

Details here: https://prtimes.jp/main/html/rd/p/000000033.000064828.html

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores