Village Vanguard strengthens information dissemination by utilizing Clomoni for storefront signage at 50 stores nationwide

Village Vanguard Corporation is known for its unique store environment that fuses books and miscellaneous goods, based on the keyword "bookstore where you can play."
We introduced the cloud-based digital signage "Clomoni" as storefront signage in 50 stores, mainly flagship stores in major cities, out of approximately 300 stores nationwide. They are strengthening information dissemination at the storefront by centralizing the distribution and management of video content produced by staff at headquarters.

Introduction Overview

Introduction Start Date	From March 2023
Installation Locations	Village Vanguard 50 stores nationwide
Number of Units Installed	50 units
Usage Method	Utilized for product promotions and campaign announcements (1) Play seasonal video content and original videos on store signage (2) Real-time updates of playback content according to product sales status and social media responses

Aiming to strengthen video utilization in physical stores

ーBackground and Issues of Introductionー

As video usage on social media and websites advances, there was a need to play videos in physical stores as well. In particular, they strongly felt the need for a system that allows headquarters to centrally manage content produced by each store's manager or staff and distribute it to multiple stores simultaneously. The goal of the implementation is to strengthen information dissemination at stores and increase customer engagement.

Realized store-led communication that doesn't miss the "best timing" with real-time updates

-How to use Clomoni-

• Real-time updates linked with social media: Instantly upload videos created by staff that have become popular on social media.
• Centralized management at headquarters: Manage playback content for multiple stores in bulk via the cloud.
• Content updates according to the situation: Planned playback based on product sales status and social media responses.

It is widely used in flagship stores in major cities for product announcements, sales promotions, dissemination of campaign information, and playback of original video content.
For the announcement of over 200 new and collaborative products annually, staff appear in and create videos that become popular on social media and play them in real-time, which leads to improved efficiency of information dissemination at the store and increased customer purchasing motivation.

Recorded an influx of over 800 people compared to the previous week, contributing to the acquisition of new members

-Effects of Implementation-

As a result of playing promotional videos for Village Vanguard's sales platform "voon", we recorded an influx of approximately 800 people or more compared to the previous week, significantly contributing to the acquisition of new members and exhibitors.
By playing videos and images produced by staff, it functions as a unique tool for differentiation not found in other companies. The effort of managing monitors for each store has also been reduced, achieving high satisfaction for both the field and headquarters.

About Village Vanguard

Village Vanguard is a unique retail store that offers a wide range of books, CDs, miscellaneous goods, and toys based on the concept of a "bookstore where you can play." The store is characterized by its wide selection of subculture and niche products, creating an experience like a treasure hunt. With its unique product lineup and distinct store atmosphere, it is supported by a wide range of customers, primarily young people.

Village Vanguard Official Website: https://www.village-v.co.jp/

Instantly play trending videos! Real-time updates for promotional announcements and original video playback

Please see here for an interview regarding Village Vanguard's implementation of "Clomoni".

Interview with Village Vanguard Corporation

Consult BEEATS for cloud-based digital signage

"Clomoni" is a cloud-based digital signage that combines intuitive operability with multi-functionality. Because it allows for batch distribution and management to stores nationwide, it significantly improves the operational efficiency of in-store promotions. Because BEEATS has strengths in spatial design and fixture production, we can also provide total proposals including the development of original fixtures tailored to the installation location. Leveraging our knowledge of in-store marketing, we support the creation of mechanisms for effective information dissemination.

▶ Click here for details on the cloud-based digital signage "Clomoni"

If your company has issues with the digitalization of in-store promotions or the efficiency of signage operation and management, please feel free to contact us.