Verifying "UGC Clomoni" at Chiyoda stores, results significantly exceed the national average

Chiyoda Co., Ltd., a leading company in the footwear industry, has approximately 870 stores nationwide and develops a variety of brands. At the sales floor for their "Spat Shoes," we conducted a PoC (Proof of Concept) for the cloud-based signage "UGC Clomoni" utilizing UGC (User Generated Content). As a result, some stores recorded a 212% sales increase year-on-year, showing results that significantly exceeded the national average.

Project Overview

Objective	Verification of purchasing promotion effects through in-store experience utilizing UGC (User Generated Content)
Event Period	Implemented from March 13, 2025 (Thu)
Participating stores	・TOKYO SHOES RETAILING CENTER AEON TOWN Fujimino store ・SHOE PLAZA Amelia Inagi store ・TOKYO SHOES RETAILING CENTER Nakano store
Target Product	"Spat Shoes" that can be put on quickly while standing without using hands
Content	Broadcasting signage content combining social media posts and review videos
Monitors	Installed 15-55 inch monitors at each store and implemented flexible content operation

Broadcast Content

In the verification, we used "UGC Clomoni" to broadcast the following content:

• Review videos from actual purchasers
• TV commercials introducing product features
• Information regarding in-store campaigns

These contents are installed and broadcast on 15-55 inch monitors near the products.
With a sales floor design that allows customers to naturally encounter "real voices," we succeeded in boosting purchasing behavior.

Recorded sales growth approximately 60% higher than the national average

By utilizing "UGC Clomoni," we realized a design where real user voices can be experienced at the sales floor, which served as a trigger to increase trust and interest in the products.

In particular, the TOKYO SHOES RETAILING CENTER AEON TOWN Fujimino store recorded a 212% sales increase year-on-year. Compared to the national average (152%), the results are about 60% higher, confirming the purchasing promotion effect of UGC signage in concrete figures.

For inquiries regarding UGC signage (UGC Clomoni), contact BEEATS

"UGC Clomoni" is a new signage system that updates the purchasing experience at the sales floor by delivering product reviews (UGC) from social media and e-commerce sites to in-store signage. By reflecting real customer voices on the sales floor, it visualizes "trust" in the brand and strongly boosts the desire to purchase.

Currently, we are advancing development toward the start of full-scale provision in fiscal year 2026, and we are also accepting consultations for PoC (Proof of Concept) to verify effects in physical stores in advance.

▶ Click here for details on the UGC signage "UGC Clomoni"

Please feel free to contact us regarding creating new sales floors utilizing UGC or for consultations on PoC for the 2026 launch.