Phiten Co., Ltd. introduces Clomoni to storefront signage at 137 stores nationwide

Phiten Co., Ltd. is a body care company that develops various products related to clothing, food, and housing, including body care goods, with the concept of "Everything is for supporting health."
They introduced the cloud-based digital signage "Clomoni" in January 2022 for the purpose of storefront promotion at Phiten shops nationwide, and they continue to use it today.

Introduction Overview

Introduction Start Date	From January 2022
Installation Locations	137 Phiten shops nationwide
Number of Units Installed	142 units
Usage Method	Utilized mainly for product appeal through promotional videos ・Broadcasting recommended products and celebrity-featured videos on signage ・Implementation of grouping distribution with different content per store

Background of Adoption

Following our meeting at an exhibition, they introduced "Clomoni."
At the time, Phiten stores were not utilizing signage, and they were in a situation where existing sales promotion content, such as TV commercials featuring celebrities and videos of product usage scenes, was not being fully utilized at the storefront.
They felt there were challenges in information dissemination at the sales floor, and decided to introduce "Clomoni" to improve appeal.

How to utilize Clomoni

"Clomoni" is mainly used for product announcements and sales promotion at storefronts.
Promotional videos featuring celebrities and introduction videos of recommended products are broadcast on signage. By utilizing highly visible content, we enhance the eye-catching effect at the sales floor.

In addition, we implement grouping distribution by changing the combination of content broadcast for each store. By providing flexible information dissemination based on areas and target audiences, we support the creation of more effective sales floors.

Effects of Introduction

With the introduction of "Clomoni," it has become possible to effectively deploy promotional videos featuring celebrities and content introducing product usage scenes at storefronts. By utilizing sales promotion materials that were not fully utilized before, the range of information dissemination has expanded.

In addition, an environment has been established where content can be distributed and managed collectively for stores nationwide, realizing efficient operations.

About Phiten Co., Ltd.

Since its founding in 1983, with the corporate philosophy of "Everything is for supporting health," the company has manufactured and sold numerous body care products. They focus on unique technological development and have succeeded in dispersing metals in water at the nano level. They have obtained over 100 patents around the world, and their body care products that utilize this high technical capability are highly evaluated not only in Japan but also globally.

Phiten Co., Ltd. Corporate Website: https://www.phiten.com/

Consult BEEATS for cloud-based digital signage

"Clomoni" is a cloud-based digital signage that combines intuitive operability with multi-functionality. Because it allows for batch distribution and management to stores nationwide, it significantly improves the operational efficiency of in-store promotions. Because BEEATS has strengths in spatial design and fixture production, we can also provide total proposals including the development of original fixtures tailored to the installation location. Leveraging our knowledge of in-store marketing, we support the creation of mechanisms for effective information dissemination.

▶ Click here for details on the cloud-based digital signage "Clomoni"

If your company has issues with the digitalization of in-store promotions or the efficiency of signage operation and management, please feel free to contact us.