CAPCOM CO., LTD. replaces signage at game sales floors with Clomoni

Capcom Co., Ltd. is a game software manufacturer that develops many popular game series.
As part of their sales floor promotion strategy at electronics retail stores nationwide, they introduced the cloud-based digital signage "Clomoni" in December 2019 and continue to use it today.
Initially, they used a different cloud-based signage service, but decided to replace it with Clomoni while reviewing operational costs and functional aspects.

Introduction Overview

Introduction Start Date	From December 2019
Installation Locations	38 electronics retail stores nationwide
Number of Units Installed	40 units
Usage Method	Video distribution at game sales floors of electronics retail stores Strengthening visibility and appeal through high-quality video content

Background of Adoption

Capcom actively engages in video deployment at sales floors, such as for new game releases and update information, and has been using cloud-based signage daily for a long time.
At the timing when the service they were using ended support, they re-examined their future operation method and considered replacing the signage.
Among them, they selected "Clomoni" because it was easy to introduce and also suitable in terms of cost.

How to utilize Clomoni

"Clomoni" is used for the distribution of product promotion videos at game sales floors in electronics retail stores nationwide. It broadcasts promotion videos for not only Capcom's main series titles such as Monster Hunter and Street Fighter, but also for new games and large-scale events in a timely manner.
The quality of the video creative is very high, and because it has excellent visibility at the sales floor, it leads to promotion deployment that attracts the eyes of passersby.

Effects of Introduction

By switching to "Clomoni", they are using digital signage equipped with necessary functions in an easy-to-use and cost-effective manner.
Even now, some time after its introduction, it is utilized for daily sales floor promotions at each store and continues to be operated as sales promotion using signage at the store.

About CAPCOM CO., LTD.

CAPCOM CO., LTD. is a video game developer headquartered in Osaka. With its strength in game software development filled with originality, it achieves stable growth by multi-faceted deployment of popular content (one content, multi-use).

CAPCOM CO., LTD. Corporate Website: https://www.capcom.co.jp/

Consult BEEATS for cloud-based digital signage

"Clomoni" is a cloud-based digital signage that combines intuitive operability with multi-functionality. Because it allows for batch distribution and management to stores nationwide, it significantly improves the operational efficiency of in-store promotions. Because BEEATS has strengths in spatial design and fixture production, we can also provide total proposals including the development of original fixtures tailored to the installation location. Leveraging our knowledge of in-store marketing, we support the creation of mechanisms for effective information dissemination.

▶ Click here for details on the cloud-based digital signage "Clomoni"

If your company has issues with the digitalization of in-store promotions or the efficiency of signage operation and management, please feel free to contact us.