"Vanilla Yogurt" Promotion - Retail Media Demonstration Experiment Recommending Products through Customer Voices

Conducted a demonstration experiment on sales effects using "OMO Clomoni for Gotcha! Shelf"

We conducted a demonstration experiment of "OMO Clomoni for Gotcha! Shelf," a retail media that recommends products through customer voices, targeting Nihon Luna's long-selling product, "Vanilla Yogurt."

We installed signage in the yogurt sections of two Miuraya stores, broadcasted "Everyone's POP" (customer voices) for Vanilla Yogurt extracted from "Gotcha! Shelf," and measured sales numbers. Compared to the period without broadcasting, sales increased by approximately 2.2 times.

Please check the Press Release for details.

*Regarding the future development of "OMO Clomoni for Gotcha! Shelf" introduced on this page, we are currently reconsidering it. (As of August 2025)

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