Broadcasting "Customer Voices" via Retail Media, Vanilla Yogurt Sales Increase Approx. 2.2x

Demonstration experiment of sales effectiveness using "OMO Clomoni for Gotcha! Shelf"

The new retail media "OMO Clomoni for Gotcha! Shelf" provided by BEEATS CO.,LTD. (President: Motohiro Kashiwagi; Chuo-ku, Osaka; hereinafter "BEEATS") is a new sales promotion service that displays customer voices collected on "Gotcha! Shelf," operated by Grand Design Co., Ltd. (President: Kazuya Ogawa; Minato-ku, Tokyo; hereinafter "Grand Design"), on in-store signage.

Recently, we conducted a sales effectiveness demonstration experiment with Vanilla Yogurt handled by Nippon Luna, Inc. (President: Toshiyuki Hagino; hereinafter "Nippon Luna") at Miuraya Co., Ltd. (President: Yukio Kuramochi; Suginami-ku, Tokyo; hereinafter "Miuraya"), which operates seven food supermarkets in Tokyo.

We are pleased to announce that when we utilized "OMO Clomoni for Gotcha! Shelf" in the yogurt section, the sales volume of Vanilla Yogurt increased approximately 2.2 times compared to the period when it was not utilized.

BEEATS aims to expand "OMO Clomoni for Gotcha! Shelf" as a retail media that recommends products through customer "voices," providing a new source of revenue for retail companies and a sales promotion measure for manufacturers that utilizes consumer voices.

Implementation Overview

・Implementation dates: December 4 (Mon) – December 10 (Sun), 2023, Total 7 days
・Participating stores: Miuraya Coppice Kichijoji (Musashino City), Iidabashi Ramla (Shinjuku Ward)
・Target product: Nippon Luna "Vanilla Yogurt" https://www.nipponluna.co.jp/products/vanilla/vanilla.html
・System used: "OMO Clomoni for Gotcha! Shelf"

Implementation Details

We installed signage in the yogurt sections of two stores, aired "Everyone's POP" (customer testimonials) for Vanilla Yogurt extracted from "Gotcha! Shelf," measured sales volume, and compared it with the period when it was not aired.

[Scene of implementation and broadcast content at Coppice Kichijoji store]

On the signage, in addition to customer testimonials, we aired TV commercials and campaign introductions for Vanilla Yogurt.

Implementation Results

POS data for the two stores combined showed that sales increased approximately 2.2 times during the period when "OMO Clomoni for Gotcha! Shelf" was aired (7 days from December 4 (Mon) to December 10 (Sun), 2023) compared to the period when it was not aired (7 days from December 18 (Mon) to December 24 (Sun), 2023).

Comments from Each Company

Mr. Osugi, Nippon Luna
I believe it is very valuable for our company that we were able to try a sales promotion measure that other companies are not yet doing. As measures connecting customer voices to the store, such as the effective use of digital signage and SNS, become even more important in the future, I felt that "OMO Clomoni for Gotcha! Shelf" is a very effective tool.

Ms. Wakabayashi, Miuraya Coppice Kichijoji Store
I was interested in this as a new attempt to deliver the real voices of consumers to our customers, rather than just information dissemination from the seller's side. I feel the potential for it to serve as an eye-catcher to get many customers to stop and take notice when we want to appeal for new products or products we are strengthening in sales.

Mr. Murao, Grand Design
I would like to thank Nippon Luna and Miuraya for their cooperation in the demonstration experiment. I am very happy that a certain effect was achieved. We would like to continue verification together with BEEATS, aiming for a retail media that can contribute even more to distribution companies and manufacturers.

What is the retail media "OMO Clomoni for Gotcha! Shelf"?

※ We are currently reviewing the future development of "OMO Clomoni for Gotcha! Shelf" introduced in this release. (As of August 2025)

What is Grand Design's "Gotcha! Shelf"?

The shelves created by everyone, "Gotcha! Shelf," is a new shopping platform that shares "Product POP" based on actual consumer experiences, and AI generates a personal shelf on a smartphone according to the user's preferences and concerns.

About BEEATS

BEEATS is a marketing company that optimizes space design and store digital solutions.
By combining data and technology with creativity, we will greatly evolve the brand experience that can be experienced at the strongest customer touchpoint called retail, and create a comfortable "empathy" that generates real excitement, joy, and trust for consumers.

Trade Name: BEEATS CO.,LTD.
Address: Kitahama Chuo Building, 2-2-22 Kitahama, Chuo-ku, Osaka-shi, Osaka
Capital: 10,000,000 yen
Established: April 1977 (Showa 52)
URL: https://www.beeats.co.jp/

Business Description:
・Market introduction of new products, in-store promotion planning, and fixture development
・Store construction
・Overseas marketing strategy planning and implementation
・Digital content and video production
・Event, exhibition, and press release development and operation
・Campaign planning and operation
・Web marketing production
・Development of DX equipment and services
・Production and operation of human resources and information management systems

Grand Design Co., Ltd.
https://www.gd-c.com/

Miuraya Co., Ltd.
https://miuraya.com/

Nippon Luna, Inc.
https://www.nipponluna.co.jp/

Contact Us
info@beeats.co.jp
Responsible: Nishimura, Sakoda