National Supermarket Association Special Exhibition Booth | Supermarket Trade Show 2026

Special exhibition booth to commemorate the 60th SMTS, where visitors can experience history and the future

The National Supermarket Association is an organization that engages in a wide range of business activities, including research, human resource development, and exhibition hosting, for the purpose of the development and modernization of the supermarket industry. At "Supermarket Trade Show 2026 (SMTS 2026)," one of Japan's largest trade exhibitions hosted by the association to share the latest information in the food distribution industry, a special exhibition titled "SMTS 60 Years of History and Future Exhibition" was held to commemorate the 60th session.

In this exhibition, BEEATS CO.,LTD. was in charge of planning, design, layout, and construction, as well as the planning and production of video content for broadcasting at the venue.

Exhibition Name	Supermarket Trade Show 2026
Location	Makuhari Messe
Period	February 18 (Wed) – 20 (Fri), 2026
Space	26 booths (18,500 mm frontage × 12,500 mm depth), 3-side open
Preparation period	Approx. 3 months
Scope of work	Planning, design, layout, construction, video production

Appeal design as a host's special exhibition

-Proposal Background-

Until now, BEEATS CO.,LTD. has been in charge of producing exhibitor booths at the Supermarket Trade Show. This time, we were newly commissioned for the planning, design, and construction of a special exhibition, "SMTS 60 Years of History and Future Exhibition," by the organizer, the National Supermarket Association.
This exhibition is a commemorative project aimed at reflecting on the journey from the first session (1964 "Self-Service Fair") to the present, as well as conveying the future prospects of SMTS to visitors.

- Challenge -

• Need to convey at a glance that it is the 60th commemorative exhibition
• Organizing information to convey a long history in an easy-to-understand manner
• Introduction design that naturally draws in visitors from the venue circulation path
• Well-balanced appeal of both "history" and "future"

Based on this, we aimed for a layout configuration that creates a high-visibility eye-catcher and deepens understanding while circulating.

Spatial design that balances the symbolization of the 60th session and circulation flow

-Points of booth design-

• Booth design with high visibility using a red and white two-tone color scheme
• Created a strong eye-catcher by placing a "60th monument" in the center of the front
• Circulation-style layout navigating chronology walls by era
• Broadcasting historical videos utilizing LED visions
• Physical display of historical items such as registers and weighing scales
• Construction plan conscious of visibility from the 2nd-floor circulation path
• Integrated production design including video production

We emphasized visibility from the main aisles within the venue and inter-hall circulation, creating a design that conveys even from a distance that this is the "60th Commemorative Exhibition." Inside the booth, chronology walls by era were arranged in a series. The configuration allows visitors to experience the history of SMTS while naturally circulating.

Video direction symbolizing the 60th session

In this project, we produced the following two videos.

• History video looking back on the 60 sessions of SMTS
• Concept video depicting future prospects, looking ahead to the two sessions in 2027

By combining video production with the display of actual historical materials, we realized an experiential special exhibition space that goes beyond a mere chronology.

Realized a commemorative exhibition that combines historical understanding and future appeal

-Results-

As the 60th commemorative exhibition, we achieved high visibility and circulation on the venue flow path. The visibility from the main aisles and the symbolic nature of the "60th" monument encouraged many visitors to stop by.
Furthermore, by designing two videos—a history video and a future concept video—in integration with the space, we realized a special exhibition that simultaneously conveys "reflection" and "expectations for what's next."

About the National Supermarket Association

The National Supermarket Association is an industry organization active for the purpose of the development and modernization of the supermarket industry. It advocates for the sound dissemination of the self-service method, the rationalization of distribution, and contributing to the improvement of consumer life.
It develops various businesses such as research, education and training, publishing, and exhibition hosting. It is composed of a wide range of members, mainly retail companies, but also manufacturers and wholesalers.

National Supermarket Association Official Website

Consult BEEATS for exhibition booths and participation

BEEATS flexibly responds to diverse needs, including large-scale exhibitions, and produces attractive exhibition booths that make visitors want to stop and look. We provide one-stop service from planning, spatial design, and construction, to on-site booth operations management aimed at achieving target KPIs. Including the production of novelties that boost visitor attraction, we provide total production of exhibition spaces that accurately convey the charm of your products and services and create solid business opportunities.

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Companies considering new exhibitions, booth decorations with high attraction effects, or booth operations aimed at achieving KPIs are welcome to consult us anytime.

We can also support the comprehensive production of business events, such as conferences and private shows held independently by your company.

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