"COVERNAT" Pop-up Store | Shibuya PARCO

Korea-originated brand "COVERNAT" opens its first pop-up store in Japan

"COVERNAT" is a Korean brand that has gained popularity regardless of gender or age with designs inspired by vintage wear.
The first pop-up store in Japan opened at Shibuya PARCO, and BEEATS was in charge of construction.

Location	Shibuya PARCO 4F POP UP SPACE
Project	THE HYUNDAI x PARCO Limited Store with NUGU
Period	November 29, 2024 (Fri) - December 5 (Thu)
Space	33.29㎡ (9.98 tsubo)

About "COVERNAT"

"COVERNAT" is a contemporary brand from Korea that reinterprets designs inspired by vintage wear such as military, outdoor, and workwear with modern materials and silhouettes. Its diverse designs that do not choose age or gender are popular and it has gained support from a wide range of layers.

COVERNAT: https://www.covernat.co.kr/

THE HYUNDAI x PARCO Limited Store with NUGU Project Overview

Korea's "Hyundai Department Store," the fashion platform "nugu," and PARCO join forces to select fresh and trendy brands loved by young Koreans and introduce them to Japanese customers.
Due to the great popularity of the first phase held in the spring/summer of 2024, the second and third phases will be held in the autumn/winter.

Details here: https://www.nugu.jp/product?displaygroup=10301

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores