"ANDERSSON BELL" Pop-up Store | Shibuya PARCO

The first Japanese pop-up store for the Seoul-based brand "ANDERSSON BELL" has opened

The popular unisex brand "ANDERSSON BELL," which mixes two tastes from South Korea and Northern Europe.
The first pop-up store in Japan opened at Shibuya PARCO, and BEEATS CO.,LTD. was in charge of construction.

Location	Shibuya PARCO 1F POP UP SPACE
Project	THE HYUNDAI x PARCO Limited Store with NUGU
Period	October 11 (Fri) - October 15 (Tue), 2024
Space	21.02㎡ (6.35 tsubo)

About "ANDERSSON BELL"

"ANDERSSON BELL" is a fashion brand born from inspiration from two different cultures: South Korea and Northern Europe. Incorporating various cultures, not limited to Nordic fashion, the brand's unique balance and designs have become a hot topic.
It collaborates with many famous brands, and for its first pop-up in Japan, it is offering collaboration items with the Berlin-based "Ottolinger" and the long-established denim brand "Levi's."

ANDERSSON BELL: https://adsb.co.kr/

THE HYUNDAI x PARCO Limited Store with NUGU Project Overview

Korea's "Hyundai Department Store," the fashion platform "nugu," and PARCO join forces to select fresh and trendy brands loved by young Koreans and introduce them to Japanese customers.
Due to the great popularity of the first phase held in the spring/summer of 2024, the second and third phases will be held in the autumn/winter.

Details here: https://www.nugu.jp/product?displaygroup=10301

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores