Francfranc Aoyama store renewal entrance monument production

Display presentation that symbolizes the renewal of Francfranc Aoyama

Francfranc Corporation, which develops the interior brand "Francfranc." The flagship store "Francfranc Aoyama" was renewed and opened in October 2025.
BEEATS was in charge of the planning, design, production, and construction of the entrance monument that symbolizes the renewal.

Store name	Francfranc Aoyama Store
Location	Spline Aoyama Tokyu Building 1F/2F
Open	October 17, 2025 (Fri)
Preparation period	About 2 months
Scope of work	Display planning, design, production, and construction

Details here: https://www.francfranc.co.jp/press/2025/21g88aiw3f

Renewed as a flagship store where you can experience the brand's worldview

-Proposal Background-

Francfranc Aoyama has been renewed as a flagship store, a "one-of-a-kind space where you can experience the charm of interiors." While proposing various interior styles, "experiential mechanisms" have been introduced in the store that allow visitors to feel new discoveries and realizations each time they visit. BEEATS proposed the planning and design of the display (monument) decoration as an entrance production that symbolizes its worldview.

Entrance presentation themed around "gifts" to celebrate the new departure of the store

As a special experience to celebrate the renewal opening, we designed an entrance monument themed around a gift box. We aimed for a space where visitors can enjoy encountering the new Francfranc through a "feeling of excitement, like the moment of untying a ribbon."

- Points of monument design -

• A presentation themed around "gifts" that captures the excitement of opening a present
• A presence that makes you want to take pictures and leads to store visits
• Inside the gift box, we exhibited interiors coordinated by dedicated coordinators (Francfranc Interior Stylist), configured to let you experience Francfranc's proposal power
• Connect to recall and experience of interior proposals with special displays unique to the flagship store

We finished it as a monument to celebrate the beginning of the new Francfranc, making people who visit smile.

^{Structured with an interior exhibition space inside, designed to let you experience the Francfranc worldview}

A gateway to the brand's worldview and the visitor experience

-Results-

The entrance monument serves as a symbol of the renewed space, welcoming visitors and making an impression of the store's worldview. The harmony between the gift box motif and the interior exhibition inside became a place to convey the "fun of interiors" proposed by Francfranc as an experience.

About Francfranc

Francfranc is an interior brand that proposes a comfortable daily life through diverse designs and free styling with furniture and interior miscellaneous goods. It develops a wide genre of products based on the concept "A LIFE OF COLOR - Let's live with our favorite colors. Let's smile."

"Francfranc" Corporate Page

Consult BEEATS for space design and construction

BEEATS produces spaces that maximize "Customer Experience (CX)" from a marketing perspective. From retail stores such as apparel and cosmetics to offices and showrooms, we handle everything from planning and design to architectural design, interior/sign construction, and maintenance across diverse business types. In addition to total store production, we are also adept at producing eye-catching monuments and partial space productions centered on VMD (Visual Merchandising).

▶ Click here for details on our store interior construction and space design planning/design/construction services

Companies facing challenges with new store openings, renovations, space creation that enhances experience value, or space direction that brings out brand charm, please feel free to consult with us.