"nugu" Lumine Est Shinjuku Store (Japan's 1st Store)

Constructing the flagship store that is the first store in Japan

"nugu" is a fashion and lifestyle EC platform based on influencers that receives overwhelming support from Japan's Gen Z.
We were in charge of the construction of Lumine Est Shinjuku store, which is the first store in Japan.
In collaboration with ARKITAG, a design group from South Korea, we were responsible for the store design, construction, and production from the store design stage. BEEATS re-designed the plan, taking into account the construction restrictions of the facility, while reproducing the global specifications and quality set by ARKITAG in Japan. We have pursued commitment to every detail.

In September 2023, the Lumine Est Shinjuku store opened as the first real "nugu" store in Japan.
On the day of the grand opening, many "nugu" fans visited, and it was a great success with a line extending to the station concourse.

Consult BEEATS for space design and construction

BEEATS produces spaces that maximize "Customer Experience (CX)" from a marketing perspective. From retail stores such as apparel and cosmetics to offices and showrooms, we handle everything from planning and design to architectural design, interior/sign construction, and maintenance across diverse business types. In addition to total store production, we are also adept at producing eye-catching monuments and partial space productions centered on VMD (Visual Merchandising).

▶ Click here for details on our store interior construction and space design planning/design/construction services

Companies facing challenges with new store openings, renovations, space creation that enhances experience value, or space direction that brings out brand charm, please feel free to consult with us.