Case StudyIndustry Case Studies

client

medicarelabs, Inc.

category

Fashion & Beauty Store construction

"nugu" PRESSROOM

"nugu" is a fashion e-commerce site "originated by influencers" with over 600,000 followers on its official Instagram account. Following the Lumine Est Shinjuku store, which is the first store in Japan, and the LUCUA Osaka store, the second store, BEEATS constructed the press room.

This press room exhibits cutting-edge Korean fashion brands, including brands not yet available in Japan. In addition to being used as a space to invite media and influencers for business meetings and try-ons, it is also planned to be used as an incubation space for nurturing various projects as a base for information dissemination to the Japanese market.

The interior of the press room was finished as a space with a focus on monotone color schemes.

OpenDecember 1, 2024 (Sun)
LocationMeguro-ku, Tokyo
Construction periodApprox. 1 month
Space90.96㎡ / 27.51 tsubo

Details of the press room: https://prtimes.jp/main/html/rd/p/000000041.000064828.html

The flooring uses mortar flooring with high strength, water resistance, and rich color expression.
We constructed it with Noblecon, a Korean company.

Consult BEEATS for space design and construction

BEEATS produces spaces that maximize "Customer Experience (CX)" from a marketing perspective. From retail stores such as apparel and cosmetics to offices and showrooms, we handle everything from planning and design to architectural design, interior/sign construction, and maintenance across diverse business types. In addition to total store production, we are also adept at producing eye-catching monuments and partial space productions centered on VMD (Visual Merchandising).

▶ Click here for details on our store interior construction and space design planning/design/construction services

Companies facing challenges with new store openings, renovations, space creation that enhances experience value, or space direction that brings out brand charm, please feel free to consult with us.