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Case StudyIndustry Case Studies
client
medicarelabs, Inc.
category

"nugu" is a fashion e-commerce site "originated by influencers" with over 600,000 followers on its official Instagram account. Following the Lumine Est Shinjuku store, which is the first store in Japan, and the LUCUA Osaka store, the second store, BEEATS constructed the press room.
This press room exhibits cutting-edge Korean fashion brands, including brands not yet available in Japan. In addition to being used as a space to invite media and influencers for business meetings and try-ons, it is also planned to be used as an incubation space for nurturing various projects as a base for information dissemination to the Japanese market.
The interior of the press room was finished as a space with a focus on monotone color schemes.
| Open | December 1, 2024 (Sun) |
| Location | Meguro-ku, Tokyo |
| Construction period | Approx. 1 month |
| Space | 90.96㎡ / 27.51 tsubo |
Details of the press room: https://prtimes.jp/main/html/rd/p/000000041.000064828.html








BEEATS produces spaces that maximize "Customer Experience (CX)" from a marketing perspective. From retail stores such as apparel and cosmetics to offices and showrooms, we handle everything from planning and design to architectural design, interior/sign construction, and maintenance across diverse business types. In addition to total store production, we are also adept at producing eye-catching monuments and partial space productions centered on VMD (Visual Merchandising).
Companies facing challenges with new store openings, renovations, space creation that enhances experience value, or space direction that brings out brand charm, please feel free to consult with us.
If you have any inquiries about planning requests or would like to
know more details about BEEATS, please feel free to contact us.