WinGo
Pre-purchase lottery campaign system
WINGOPre-purchase lottery campaign system
You want to buy because you won
Increase desire to purchase with a pre-purchase winning experience
The lottery experience before product purchase stirs the user's emotions and increases the desire to purchase. "WinGo" is a new campaign measure that can simultaneously aim for buzz and purchase promotion.
Because you win before purchasing, you want to buy
What is the pre-purchase lottery campaign system "WinGo"?
Participate in a lottery before purchasing the product
If you win, you get the "right to a gift".
By purchasing the target product, you are guaranteed to receive a prize!
"WINGO" is a web campaign system that supports receipt entries, which leads directly to purchases by having users participate in a lottery before purchase and finding out the result in advance.
The lottery experience stimulates interest in the product, and the feeling of "I want it because I won" encourages the purchase. In addition to enabling the acquisition of accurate purchase data through receipt entries, it can also be used to create new contact points with users. You can deploy it for a wide range of promotions as a sales promotion and buzz-creating tool combined with e-commerce, real-world stores, and SNS strategies.
Benefits of "WINGO"
A pre-purchase lottery experience stirs participants' emotions and prompts purchasing behavior.
From improving purchase rates to immediate reactions in in-store measures and accurate acquisition of purchase data!
"WinGo" is a system that enables both the design of purchase paths and effectiveness measurement.
Proven purchase rate of 30.7%
Winning "In Advance"
Creates a Definite Motivation to Visit & Buy
Knowing you have won before purchasing can increase the motivation to visit the store and make a purchase. In fact, the purchase rate of winners is high at 30.7%*, contributing to improved cost-effectiveness of campaigns. Another major feature is that prize budgets can be allocated efficiently to "users who will actually make a purchase".
*Source: Internal research. Calculated from actual results when campaign awareness was promoted by strengthening in-store exposure. This does not guarantee the purchase rate for all campaigns.
71% Same-Day Purchase Rate
With "Store-Limited" plans,
you can encourage same-day purchases
For in-store exclusive campaigns, we have seen same-day purchase rates reach 71.1%*. Mechanisms where lottery results are revealed on the spot can immediately trigger purchasing behavior. It is also suitable for promotional measures where you want results in a short period of time.
*Source: Internal research. Calculated from actual results of campaigns held as in-store exclusive plans. This does not guarantee the same-day purchase rate for all campaigns.
Visible Results
Because it is an entry involving action,
effects can be measured directly
"WINGO" allows for the design of closed campaigns that require "actual actions" such as purchases or store visits. Therefore, you can clearly capture results as entries = users who responded. It supports proof methods according to the objective, such as receipts, order numbers, or showing it at the time of a store visit, and can be linked to effectiveness measurement and application for future measures.
Other features of "WinGo"
Based on the pre-purchase lottery mechanism,
flexible campaign design according to the purpose and channel of the measure is possible.
Campaign can be
implemented in about 1 month
Since the core system is already built,
we can prepare it in the shortest possible time.
*When using basic functions
Winning settings
can be adjusted in real time
You can freely adjust the winning probability and number of winners
based on campaign participation status.
Various Digital Novelties
Can Be Provided
With digital coupons, there are no inventory issues or
hassle of packing and shipping.
Depending on the campaign design, user behavior and results will change
Differences from Typical Campaigns
WinGo differs from general lottery campaigns in the flow of participation and the timing of the lottery.
The experience of "winning before purchasing" is a major point that influences purchasing behavior and participation rates.
One-stop support from introduction to verification
BEEATS provides total support for the entire promotion, extending beyond just the "WINGO" system, including
campaign planning, LP production, SNS advertising, in-store tool design, and secretariat operations.
Our experienced team will accompany you from the planning stage through to operations and effectiveness verification. Please feel free to consult with us.
Flow from Implementation to Verification Using "WINGO"
"WinGo" is a campaign system that allows you to consistently build a process that leads to results, from designing the participation experience to acquiring and utilizing application information.
"WinGo" Usage Scenario Examples
The experience of "knowing you won before purchasing" solves various issues.
"WinGo" is widely utilized from creating contact points for promotional measures to encouragement and analysis.
Usage Fees
Compared to building a campaign system from scratch, you can achieve a cost reduction of about 30% and implement it at a low cost.
From lottery game production to office handling, web advertising, SNS linkage, and in-store tools, we can customize and support according to your requests.
Please feel free to consult us for details.
Handling of Personal Information
Our company has been certified with the Privacy Mark by the Japan Institute for Promotion of Digital Economy and Community (JIPDEC)
as a business that appropriately handles personal information.
Information acquired during campaign operations is also handled under an appropriate management system.
Proposal & Progression Steps
STEP 1
Consultation
Please let us know your desired campaign details and requests.
STEP 2
Proposal / Estimate
We will propose the optimal plan after hearing your requests.
We can also create materials for agencies to propose to their clients.
STEP 3
Application & Contract
Once the introduction is decided, after agreeing to our terms, please fill out and stamp the dedicated documents.
STEP 4
System Construction
We build customized systems and create designs based on your requested deployment details.
STEP 5
Operations
We handle everything consistently from system operation and campaign secretariat support to prize arrangement and shipping.
FAQ
- What kind of effects can be expected?
- High results can be expected through experience design and ingenuity in flow.
For example, in an in-store limited campaign for a home appliance manufacturer where over 2,000 people participated in one month, approximately 38% of winners made a purchase.
Furthermore, we recorded a high response rate of 74% for same-day purchases.
- Can I also request campaign planning and office support?
- Yes, we can handle everything from planning to effectiveness verification consistently.
We propose the optimal path according to your objectives, including lottery design, LP production, purchase proof flow construction, prize handling, and report creation, and also support operations.
- To what extent can campaign system customization be handled?
- We can flexibly respond to lottery conditions, prize design, entry methods, screen design, etc.
We can perform original design tailored to your brand's worldview and campaign objectives. Please contact us for details.
- What kind of products is it suitable for?
- In our past implementations, this has been used for products priced at 10,000 yen or more.
We often see cases where a lottery before purchase functions as a trigger or a nudge for the purchase.
- Can I also request campaigns other than "WinGo"?
- Yes, we are flexible and can handle campaign formats other than "WINGO".
In addition to lotteries, we can design campaigns based on your objectives and products, such as gifts for all, point awarding types, SNS-linked campaigns, and stamp rallies.
You can also outsource all related tasks, including campaign secretariat operations, prize shipping, and handling inquiries, to us.
Contact Us
Please feel free to contact us
Please feel free to contact us below for consultations and requests to BEEATS.
Contact
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know more details about BEEATS, please feel free to contact us.
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03-3519-6055
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