[Article Published] NRF 2026 Considerations #10 "Buying Experiences in the Era of AI Agents, Painted by Google"

Based on the contributed report to the fashion business media "Oui Speak Fashion® Japan (OSF)," we have released the seventh in a series of discussion articles that adds BEEATS' unique perspective.

This time, based on the retail AI infrastructure and common standard "UCP" presented by Google at NRF 2026, we examine the "buying experience in the era of AI agents" where everything from product discovery and purchase to delivery is seamlessly connected.

In an era where online convenience is paramount, what should real store spaces and pop-ups be like? We have summarized hints for thinking about future "experiential value." Please take a look.

■#10: Buying Experiences in the Era of AI Agents, Painted by Google

We will continue to deliver insights obtained from observations of NRF 2026 and CES 2026 regularly through "VOICE." Please take a look.

▼Report on NRF 2026 is here
NRF Retail Big Show 2026 Report
NRF 2026 Retail Media Network Report