【Article Published】 NRF 2026 Consideration #09 "How is brand-likeness conveyed?"

Based on the contributed report to the fashion business media "Oui Speak Fashion® Japan (OSF)," we have released the seventh in a series of discussion articles that adds BEEATS' unique perspective.

This time, based on the Ralph Lauren case study, we explore the expression of "brand-likeness (brand DNA)" which is important precisely because we are in an era where AI and digital technology are evolving.

Please take a look as a hint for future customer experience design that does not make technology the main character, but incorporates the worldview into every detail of the physical store space and fixtures.

■#09: How is brand-likeness conveyed? Customer experience design in the AI era

We will continue to deliver insights obtained from observations of NRF 2026 and CES 2026 regularly through "VOICE." Please take a look.

▼Report on NRF 2026 is here
NRF Retail Big Show 2026 Report
NRF 2026 Retail Media Network Report