[Article Published] NRF 2026 Considerations #08 "Toward Retail Chosen by AI Agents"

Based on the contributed report to the fashion business media "Oui Speak Fashion® Japan (OSF)," we have released the seventh in a series of discussion articles that adds BEEATS' unique perspective.

This time, with the theme of "Agentic Commerce" where AI chooses products on behalf of consumers, we examine future buying experiences based on the case of major beauty retailer Ulta Beauty.

Please take a look at it as a hint for organizing information to be correctly chosen by AI, and for experience design that builds customer trust across digital and real domains.

■#08: Toward Retail Chosen by AI Agents. Learning from Ulta Beauty, Buying Experiences in the AI Era

We will continue to deliver insights obtained from observations of NRF 2026 and CES 2026 regularly through "VOICE." Please take a look.

▼Report on NRF 2026 is here
NRF Retail Big Show 2026 Report
NRF 2026 Retail Media Network Report