【Article Published】 NRF 2026 Consideration #07 "Purchasing from 'search' to 'discovery'"

Based on the contributed report to the fashion business media "Oui Speak Fashion® Japan (OSF)," we have released the seventh in a series of discussion articles that adds BEEATS' unique perspective.

This time, based on cases of "discovery commerce" represented by TikTok Shop, we explore purchasing behavior that shifts from search to discovery, and future brand touchpoints.

Please take a look as a hint for promotion design and space creation that cross online and offline, spreading enthusiasm on SNS to experiences at physical stores and pop-ups.

■#07: Purchasing from "search" to "discovery." Considering future brand touchpoints from TikTok Shop

We will continue to deliver insights obtained from observations of NRF 2026 and CES 2026 regularly through "VOICE." Please take a look.

▼Report on NRF 2026 is here
NRF Retail Big Show 2026 Report
NRF 2026 Retail Media Network Report