[Article Published] NRF 2026 Consideration #05 "What is the store experience that reaches Generation Z?"

We have published the 5th consideration article adding BEEATS CO.,LTD.'s unique perspective, based on the contribution report to the fashion business media "Oui Speak Fashion® Japan (OSF)."

This time, we focus on the real voices and purchasing behavior of Generation Z, who are digital natives, and consider the future of "store experience" in the OMO era.

Please take a look as a hint for experience design that smoothly connects online and offline, and store floor creation that resonates with the next generation.

■#05: What is the store experience that reaches Generation Z? Thinking about the future of "store experience" from the real voice of digital natives

We will continue to deliver insights obtained from observations of NRF 2026 and CES 2026 regularly through "VOICE." Please take a look.

▼Report on NRF 2026 is here
NRF Retail Big Show 2026 Report
NRF 2026 Retail Media Network Report