【Article Published】 NRF 2026 Consideration #03 "Welcoming young people not as 'buyers' but as 'co-creators'"

Based on the contributed report to the fashion business media "Oui Speak Fashion® Japan (OSF)," we have released the third in a series of discussion articles that adds BEEATS' unique perspective.

This time, based on the case of "Pacsun," a fashion brand for young people originating from California, we explore building new relationships with Gen Z and Gen Alpha.

Please take a look as a hint for store development and community building for the next generation.

■#03: Welcoming young people not as "buyers" but as "co-creators." Considering future store creation from the Pacsun case study

We will continue to deliver insights obtained from observations of NRF 2026 and CES 2026 regularly through "VOICE." Please take a look.

▼Report on NRF 2026 is here
NRF Retail Big Show 2026 Report
NRF 2026 Retail Media Network Report