BEEATS CO.,LTD. provides total production for "MOUSSY" first pop-up in South Korea

Held Japan-Korea collaboration pop-up at "The Hyundai Seoul" in Seoul
Consistent support from planning to construction and marketing

BEEATS CO.,LTD. (President & CEO: Matahiro Kashiwagi, Chuo-ku, Osaka, hereinafter "BEEATS"), which co-creates brand experiences in the retail domain, provided total production for the first-ever South Korean pop-up store held at the commercial facility "The Hyundai Seoul" in Seoul, as part of a Japan-Korea collaboration project between the apparel brand "MOUSSY" (President & CEO: Hiroyuki Murai, Meguro-ku, Tokyo), developed by Baroque Japan Limited, and the Korean brand "INSILENCE."

This project was held at "The Hyundai Seoul," which is attracting attention as a hub for trends in South Korea. It welcomed many visitors and became an opportunity to deliver the Japanese brand "MOUSSY" directly to local fans.

Background of the project

As interest in Japanese brands grows in the Korean market, "MOUSSY" was also considering expansion into Korea. In this project, we implemented a pop-up store through a collaboration with the Korean brand "INSILENCE," aiming to create new brand touchpoints in the Korean market.

Challenges brands face in overseas expansion

• Selection of local partners
• Negotiations with commercial facilities
• Local construction and visitor attraction

BEEATS participated from the planning stage to address such challenges. By taking charge of the direction of the entire project spanning Japan and Korea, we successfully achieved this first-ever landing in Korea.

Main support content for this project

BEEATS was in charge of the following areas from the planning stage.

1. Project planning and coordination
Adjusted cooperation with local commercial facilities and partner companies to promote store opening preparations.

2. Progress management of space design, planning, and on-site construction
Managed on-site construction systems to implement store construction in a short period of time^*.

3. Implementation of local marketing
Supported customer attraction to physical stores from SNS and enhanced recognition through influencer measures.

*The VM (Visual Merchandising) area is handled by VISUAL MERCHANDISING STUDIO Inc., a group company of World Mode Holdings Co., Ltd., with which BEEATS has a business partnership.

Future Outlook

The Korean market has become one of the key trend-setting hubs for Japanese brands.
BEEATS positions this project as the first step in supporting overseas expansion, and we will continue to strengthen our support for the expansion of Japanese brands into the Korean market.

Leveraging the knowledge and local networks gained through this project, we are planning to announce a new system for supporting expansion into South Korea, centered on the deployment of pop-up stores. We will continue to support the creation of real customer touchpoints for Japanese brands in the South Korean market.

Details of this project can also be seen on the BEEATS case study page.

Project Overview

■About MOUSSY
What do you value? How do you want to live?
Who do you want to be with? Where do you want to go?
What do you wear?

MOUSSY is a brand for people who can decide these things for themselves.
Choosing what to wear today is choosing how to live today.
What MOUSSY proposes is a style that highlights denim, the brand's synonym, and high-quality basic items.
It sometimes brings out strength and intelligence, and sometimes highlights gentle kindness.

MOUSSY will continue to deliver fashion that projects the lifestyle itself to all women.

Brand official website: https://www.moussy.ne.jp/

■Pop-up store implementation overview

Event Dates: March 5 (Thu) – March 11 (Wed), 2026
Venue: "The Hyundai Seoul" B2 POPUP @ EAST
Project Details: Implementation of a collaboration pop-up store with local brands, aimed at the first-ever landing of a Japanese brand in Korea.

About BEEATS

BEEATS is a marketing company that optimizes space design and store digital solutions.
By combining data and technology with creativity, we will greatly evolve the brand experience that can be experienced at the strongest customer touchpoint called retail, and create a comfortable "empathy" that generates real excitement, joy, and trust for consumers.

Trade Name: BEEATS CO.,LTD.
Location: Kitahama Chuo Bldg., 2-2-22 Kitahama, Chuo-ku, Osaka, Japan
Capital: 10 million yen
Established: April 1977
URL: https://www.beeats.co.jp/

Business Description:
・Market introduction of new products, in-store promotion planning, and fixture development
・Store construction
・Overseas marketing strategy planning and implementation
・Digital content and video production
・Event, exhibition, and press release development and operation
・Campaign planning and operation
・Web marketing production
・Development of DX equipment and services
・Production and operation of human resources and information management systems

Contact Us
info@beeats.co.jp
Responsible: Nishimura, Sakoda