2024 Fiscal Year: Industry-Academia Collaboration - Marketing Lecture Conducted at Aoyama Fashion College

With the themes of pop-up shops and K-Fashion branding

BEEATS CO.,LTD. conducted marketing lectures at Aoyama Fashion College from November to December 2024 as part of industry-academia collaboration.

November 28, 2024 Pop-up Shop Lecturer: Yukiya Matsumoto, Business Development Department

Regarding the pop-up shop project that BEEATS actually handled the planning for, we introduced everything from preparation to advance notice and operation, and then held a workshop with the theme of a coffee maker pop-up shop. It was a very instructive and valuable time, with free opinions from the students.

December 7, 2024 K-Fashion Lecturer: Kanta Nishimura, Innovation Strategy Headquarters

We conducted a workshop on K-Fashion branding, starting with an introduction to the influence of Korean fashion brands and apparel shop projects that BEEATS has handled such as "nugu".
It was a valuable time for the lecturers to come into contact with young sensibilities, such as students coming up with various ideas for content that makes them want to post on SNS.

Comments from Mr. Junichi Tanabe, Lecturer at Aoyama Fashion College

Thank you for cooperating with the industry-academia collaboration class at Aoyama Fashion College this time.
The lecture on the coffee maker case study was a valuable opportunity to learn about the promotion of home appliances, and it was a good chance for students studying fashion business to broaden their antennas to the expanded field of lifestyle.
When I heard that the proposal would be shown to the company, I was impressed by the students shouting "Yay!".

The lecture on Korean fashion matched the interests of Gen Z students, and their sincere listening attitude was impressive.
The commentary based on the latest research and marketing was also stimulating, and I learned a lot too. In creating the proposal for the store development plan of a Korean brand, I was happy with the serious efforts of the students.
I think that the initiative of thinking about plans for two consecutive weeks based on actual corporate projects and having companies look at them was a non-daily and motivating good experience for the students.

BEEATS hopes to return its marketing knowledge of over 40 years since its founding to society through lectures and workshops for the younger generation.

The content of the previous lecture (conducted from Nov to Dec 2023) is here

BEEATS pop-up & event case studies
https://www.beeats.co.jp/service/popup-store-event/

BEEATS store construction case study
https://www.beeats.co.jp/service/construction/

Contact Us
info@beeats.co.jp
Responsible: Nishimura, Sakoda