FY2023: Industry-Academia Collaboration ~ Marketing Lecture Held at Aoyama Fashion College

With the theme of apparel store operations and retail media

Continuing from last year, BEEATS CO.,LTD. gave a series of marketing lectures at Aoyama Fashion College from November to December 2023 as part of our industry-academia collaboration.

November 30, 2023 Apparel Store Operations Lecturer: Business Development Division, Miyu Saito

Based on actual apparel store construction projects that BEEATS was responsible for, we introduced operational case studies and branding for other companies' shops, followed by a workshop on creating store floor spaces and content that leads to sales. It was a very educational and valuable time, with students sharing realistic opinions from the perspective of Generation Z.

December 7, 2023 Retail Media Lecturer: Sales Division, Yukiya Matsumoto

After a lecture on the role of retail media, industry trends, and the sales effectiveness of the latest case studies, we held a workshop to think about how to utilize retail media assuming an actual store. It was a valuable time for the instructors from BEEATS to be exposed to the students' fresh sensibilities, such as ideas from unique perspectives.

Aoyama Fashion College Lecturer: Mr. Junichi Tanabe's Comment

Thank you very much for your cooperation in the industry-academia collaboration class at Aoyama Fashion College this year as well.
In this marketing class, we have been conveying marketing perspectives to students studying fashion business through various approaches, including exercises, and we had reached the stage of promotional marketing and digital marketing.
This class was a content that matched that flow, and allowed them to think about the latest case studies with a high degree of freedom, in accordance with actual corporate activities.
It was something I could not have achieved with my teaching materials, and it was excellent.

The latest site of fashion business and retail media marketing trends was content full of reality, unique to BEEATS, which has a wide range of achievements.

I was also happy that young teachers stood on the podium this time, and I was happy with the fresh atmosphere different from usual, and I think the students were also stimulated by seeing the young teachers who are actively working on the latest on-site practices.
I would appreciate it if you could cooperate with the class again using new case studies.
Thank you very much for this time.

BEEATS hopes to return its marketing knowledge of over 40 years since its founding to society through lectures and workshops for the younger generation.

Previous lecture content (held in January 2023) is here

BEEATS store construction case studies
https://www.beeats.co.jp/service/construction/

Contact Us
info@beeats.co.jp
Responsible: Nishimura, Sakoda