BEEATS CO.,LTD. Enters into Business Partnership with nugu Operator CREATE and iDA, a Provider of Personnel and Management Services for the Fashion Industry

From left to right: Mr. Park Ha-min, Representative of nugu; Mr. Kenichiro Horii, Representative Director of iDA; and Mr. Matahiro Kashiwagi, Representative Director and President of BEEATS, at the basic agreement signing ceremony.

Building a "Japan Market Entry Support Platform" to Fully Support Korean Brands' Entry into the Japanese Market

BEEATS CO.,LTD. (Representative Director and President: Matahiro Kashiwagi; Chuo-ku, Osaka, Osaka Prefecture; hereinafter "BEEATS") announced that in April 2024, it entered into a business partnership with CREATE Inc. (Representative: Kim Choong-hwan; Minato-ku, Tokyo; hereinafter "CREATE"), which operates "nugu" in Japan, and iDA Inc. (Representative Director: Kenichiro Horii; Shibuya-ku, Tokyo; hereinafter "iDA"), which provides personnel and management services to the fashion industry.

Through this partnership, we will build a Japan market entry support platform to help Korean brands considering expansion into Japan realize smooth store development in the country.

BEEATS and "nugu" Initiatives

In August 2023, BEEATS formed a strategic business partnership with Mediquitous Co. Ltd. (Representative: Lee Doo-jin; Seoul, South Korea; hereinafter "Mediquitous"), which operates "nugu," an influencer-based fashion and lifestyle e-commerce platform that enjoys tremendous support from Japan's Gen Z. The partnership focuses on various projects including the "nugu" business, as well as providing market entry support for other Korean companies considering expansion into Japan. BEEATS was responsible for the construction of the first "nugu" store in Japan, the "Lumine Est Shinjuku store," and the second store, the "LUCUA store," which opened at LUCUA osaka in March 2024. The "LUCUA store" has attracted significant attention, particularly among Gen Z, with long queues forming from opening day and approximately 10,000 visitors in the first three days.

Click here for the Lumine Est Shinjuku store case study page
Click here for the LUCUA store case study page

Background and Purpose of the Partnership

"nugu," which continues to grow in the Japanese market, is attracting attention as a benchmark for Korean brands wishing to enter Japan, and is supporting their entry into Japan as an organizer.

The major challenges that Korean brands face when aiming to enter the Japanese market are the two problems of "building a place" and "securing appropriate human resources."
Until now, BEEATS has been in charge of support regarding "building a place."
However, in order to address these issues and further strengthen solutions regarding "securing appropriate human resources," we have partnered with iDA, which provides services such as human resource introduction, education, and store operation in the fashion and beauty industry.

The "Japan Market Entry Support Platform" built through the three-company partnership addresses the two issues of "locations" and "people," and provides total support from store design and construction to marketing and operations.
We aim to become a reliable gateway for Korean brands aiming for success in the Japanese market through the collaboration of CREATE, which operates "nugu" and has pioneering expertise; iDA, which is well-versed in human resources and store operations; and BEEATS, which is well-versed in creating venues for customer experience.

Comments regarding the business alliance

Mr. Park Ha-min, Representative of nugu
Until now, there have been many difficulties for Korean brands entering the Japanese offline market. However, I believe that through this partnership with iDA and BEEATS, it will become easier for Korean brands to enter the Japanese market. I look forward to achieving positive results through the support of expert staff provided by iDA and BEEATS' high-quality store construction.

Mr. Kenichiro Horii, Representative Director of iDA
I am very pleased to form this business partnership with CREATE and BEEATS to support Korean brands in their expansion into Japan. As a bridge between South Korea and Japan, we aim to provide support from a human resources perspective, focusing on the sales positions that iDA specializes in, and realize our company's corporate philosophy of "WORKING DREAM®."

BEEATS President Kazuhiro Kashiwagi
I am happy that we can support the store openings of various Korean brands through the three-company platform of nugu, which organizes the Japanese expansion of Korean brands, iDA, which supports sales staff for fashion/cosmetic brands, and offline organizer BEEATS. It would be great if we could bring joy to many people through real brand experiences such as permanent stores, pop-ups, and events.

About nugu

This is an "influencer-led" fashion e-commerce site operated by Mediquitous that handles everything from fashion items selected by influencers to fashion and beauty brands that lead the trends in both South Korea and Japan. With 600,000 followers on its official Instagram account and 1.6 million MAU, it aims to become the largest lifestyle commerce platform in Japan, transcending the influencer market, and is already seeing results. To continuously respond sensitively to products and content favored by the MZ generation and incorporate them into the platform in various ways, the company has been actively advancing the opening of Korean/Japanese fashion brands in addition to influencer brands since 2022, and is also actively conducting on/offline collaborations with Korean cosmetic brands.

URL: https://www.nugu.jp

About iDA

Founded in March 1999. A group company of World Mode Holdings, it provides comprehensive services including personnel placement, dispatch, education, and store operations based on client needs, primarily in the fashion and beauty industry. It makes proposals tailored to job seekers' career plans and lifestyles, realizing about 1,800 employee conversions annually.

President: Kenichiro Horii
Address: 7F Odakyu Southern Tower, 2-2-1 Yoyogi, Shibuya-ku, Tokyo
Establishment: March 1999
URL: https://www.ida-mode.com/

About BEEATS

BEEATS is a marketing company that optimizes space design and store digital solutions.
By combining data and technology with creativity, we will greatly evolve the brand experience that can be experienced at the strongest customer touchpoint called retail, and create a comfortable "empathy" that generates real excitement, joy, and trust for consumers.

Trade Name: BEEATS CO.,LTD.
Address: Kitahama Chuo Building, 2-2-22 Kitahama, Chuo-ku, Osaka-shi, Osaka
Capital: 10,000,000 yen
Established: April 1977 (Showa 52)
URL: https://www.beeats.co.jp/

Business Description:
・Market introduction of new products, in-store promotion planning, and fixture development
・Store construction
・Overseas marketing strategy planning and implementation
・Digital content and video production
・Event, exhibition, and press release development and operation
・Campaign planning and operation
・Web marketing production
・Development of DX equipment and services
・Production and operation of human resources and information management systems

Contact Us
info@beeats.co.jp
Responsible: Nishimura, Sakoda

Press release PDF is here