BEEATS renovates supermarket store construction, main entrance starting with signage, to improve circulation and create a "customer-friendly" sales floor

Providing design to construction and before-and-after effect measurement in one package

BEEATS CO.,LTD. (Chuo-ku, Osaka, Osaka Prefecture; hereinafter "BEEATS") renovated the Miuraya Coppice Kichijoji store of Miuraya Co., Ltd. (Suginami-ku, Tokyo; hereinafter "Miuraya"), which develops 7 food supermarkets in the Tokyo metropolitan area, in October 2022 (including the installation of digital signage), and as a result of effect verification using AI cameras, we are pleased to announce that the improvement effect in customer attraction expected by Miuraya has continued even 8 months after the renovation.

Overview

BEEATS handled renovation tasks from design to construction as a one-stop service.

Based on the concept of "Creating a store that builds a rich life with safe, authentic food" and "Hospitality that stands by the customer," which Miuraya has kept, we proposed an open and comfortable store creation, aiming to rejuvenate and expand the customer base with designs for the younger generation. In addition, more than 10 years have passed since the opening of the Miuraya Coppice Kichijoji store, and due to external influences such as the turnover of other tenants in the commercial facility where the store is located, they had a request to switch the main entrance of the two entrances and improve the circulation of customers.

At BEEATS, we installed digital signage at the new main entrance and created an open space. Before and after the renovation, we measured the flow of people (number of customers) at the two entrances using AI cameras, and confirmed that approximately 1.8 times more customers flowed into the new main entrance side compared to before the renovation, confirming that the expected effect was achieved. We have also confirmed that the same effect continues in fixed-point observations six months after the renovation.

Comments from Mr. Kazuo Furuya, Sales Promotion Manager, Miuraya

"We have received compliments from customers that the store has become easier to shop in. In fact, it has also had a positive impact on the number of items purchased per person. In addition to store construction, you have also incorporated advanced solutions such as digital signage and AI cameras that we would not have received proposals for from regular supermarket store contractors. We are also satisfied with your attitude of wanting to solve our issues by continuously carrying out effect measurements after construction."

BEEATS will continue to commit to our customers' sales through solving issues by utilizing digital technology.

Click here for the Miuraya Coppice Kichijoji store renovation case study page

Measurement method

Measurement results (effect of renovation): Total number of visitors is approximately 1.5 times higher than before renovation

Leave store construction in the DX era to us

BEEATS is a marketing agency that holds a construction business license for interior finishing work. We can provide not only design and construction for creating sales floors with high customer attraction and sales effects, but also effect verification and improvement proposals utilizing digital signage and AI cameras, etc. Please feel free to contact BEEATS for everything from construction and renovation to store DX.

About BEEATS

BEEATS is a marketing company that optimizes space design and store digital solutions.
By combining data and technology with creativity, we will greatly evolve the brand experience that can be experienced at the strongest customer touchpoint called retail, and create a comfortable "empathy" that generates real excitement, joy, and trust for consumers.

Trade Name: BEEATS CO.,LTD.
Address: Kitahama Chuo Building, 2-2-22 Kitahama, Chuo-ku, Osaka-shi, Osaka
Capital: 10,000,000 yen
Established: April 1977 (Showa 52)
URL: https://www.beeats.co.jp/

Business Description:

・Market introduction of new products, in-store promotion planning, and fixture development
・Store construction
・Formulation and development of overseas marketing strategies
・Digital content and video production
・Development and operation of events, exhibitions, and press releases
・Campaign planning and operation
・WEB marketing production
・Development of DX equipment and services
・Production and operation of human resources and information management systems

Store construction service https://www.beeats.co.jp/service/construction/
Cloud signage "Clomoni" https://www.beeats.co.jp/service/omo_solution/clomoni/
Miuraya Co., Ltd. https://miuraya.com/