Miuraya Coppice Kichijoji Store Renewal

Renovation and construction of a supermarket starting from spatial design

Renewed and opened in October 2022.
This is the flagship store of Miuraya Co., Ltd., which operates 7 stores in Tokyo.
Creating a store that brings a rich life through safe, authentic food that Miuraya has continued to protect.
We aimed to create a store that is open, comfortable, and embodies the hospitality that cherishes such customers.
In the floor plan, we started by placing the register functions, which had obstructed visibility and made shopping difficult, at the end of the customer journey, and enriched service functions at the entrance to rebuild the space that serves as the face of the store.
We also performed zoning for each category, fixture placement, and signage planning.

Verify effects by measuring store visits before and after renovation with AI sensors

Measurement conducted using our AI sensors at two locations: ① Main entrance and ② Escalator entrance.
Customer numbers were measured by attribute for 10 hours each from 10:00 to 20:00 on October 19, 2022 (Wed) before the renovation and October 26, 2022 (Wed) after the renovation.

Overall store visits increased to 150%

Visitors in the younger demographic (~20s) increased by 11.2pt

Verify effects by measuring store visits before and after renovation with AI sensors

At the same store, we also have a track record of implementing tasting demonstration sales using a remote customer service system, which increased sales by approximately 5 times.
For more details, please see here.

Consult BEEATS for space design and construction

BEEATS produces spaces that maximize "Customer Experience (CX)" from a marketing perspective. From retail stores such as apparel and cosmetics to offices and showrooms, we handle everything from planning and design to architectural design, interior/sign construction, and maintenance across diverse business types. In addition to total store production, we are also adept at producing eye-catching monuments and partial space productions centered on VMD (Visual Merchandising).

▶ Click here for details on our store interior construction and space design planning/design/construction services

Companies facing challenges with new store openings, renovations, space creation that enhances experience value, or space direction that brings out brand charm, please feel free to consult with us.