Case StudyIndustry Case Studies
client
KOKUYO Co., Ltd.
category
KOKUYO Co., Ltd., which continues to create products and services that support "working," "learning," and "living," such as stationery and office furniture development and office space design. From May to July 2026, they held the "Housework Frustration Clearing POP-UP STORE," which featured selected housework goods that ease daily small stresses. BEEATS was in charge of everything from venue site surveys to space layout proposals, setup, and teardown.
| Event Name | Housework Frustration Clearing POP-UP STORE |
| Event Date | May - July 2026 (Implemented at 3 venues) |
| Venue | Large commercial facilities in the Tokyo metropolitan area |
| Scope of work | Site survey, spatial layout proposal, setup, teardown |
ーBackgroundー
Don't work too hard at housework; make it easier and more fun.
In order to deliver these carefully selected housework goods to the generation facing daily housework and childcare, pop-up stores were planned in commercial facilities that the target demographic visits on a daily basis.
For this pop-up store, we were required to create a space that not only sells products but also provides a place to encounter ideas that make life a little easier, while empathizing with the small stresses felt in housework.
-Points for Spatial Layout Design and Construction-
BEEATS conducted site surveys at all venues, and after confirming the partition sizes of each facility, the surrounding retail environment, and the flow of pedestrian traffic, we proposed layouts tailored to the conditions of each venue.
In pop-up stores within commercial facilities, it is important to have passing customers notice you and stop naturally. Therefore, we designed a store composition that is easy to approach even in a limited space, while being conscious of visibility from the aisle and flow lines that make it easy to approach products.
Furthermore, we utilized cute illustrations to create a friendly atmosphere that empathizes with housework concerns. We aimed to create a space that is easy to notice from a distance and makes customers want to pick up products when they get closer.
-Results-
By designing the space according to the characteristics of each venue, we realized pop-up stores that customers visiting the commercial facility could easily drop by. While creating touchpoints with passersby, we created encounters with products that empathize with the small stresses and worries felt in daily housework. We supported the creation of touchpoints in a real venue aimed at the target demographic.
Founded in 1905, KOKUYO has addressed customer challenges in every era through the manufacturing and sale of stationery and office furniture, spatial design, and office mail-order services. In 2025, marking its 120th anniversary, the company set its corporate message as "Curiosity into Life." In the domains of "Work," "Learn," and "Live," they aim to be a company that stimulates customer curiosity by creating a rich way of life that is not bound by stationery and furniture alone.
KOKUYO Co., Ltd. Corporate Website: https://www.kokuyo.com/
BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).
If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.
We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.
▶ Click here for details on our support services for Korean pop-up stores
If you have any inquiries about planning requests or would like to
know more details about BEEATS, please feel free to contact us.
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