Kami ni Drama o "Tsururincho." POPUP SHOP | LUCUA 1100

Balancing brand experience and multifaceted approaches with a "rain"-themed spatial design

Kami ni Drama o Co., Ltd. is a manufacturer of professional hair care products. They held a pop-up store at LUCUA 1100 in May 2026. BEEATS was responsible for the design, construction, and graphic tool production of this pop-up store.

Overview

Event Name	Tsururincho. POP UP SHOP
Event Date	May 1 (Fri) - May 7 (Thu), 2026
Venue	LUCUA 1100 4F Promotion 1 & 2
Scope of work	Spatial design, planning, construction, and print tool production

Event details: https://event.kmdr.app/202605-lucua1100

Spatial design leveraging brand understanding through continuous support

- Background of our Proposal -

BEEATS has been supporting the brand since their pop-up store held in September 2025. Following the event held at Yurakucho Marui in April 2026, we designed the space in Osaka with a "rain" theme. Leveraging the brand understanding deepened through continuous store opening support and past operational insights, we proposed an optimal spatial design.

In line with the season when humidity rises and hair concerns become more apparent, we expressed the theme "I'm looking forward to the rain this year" in the space, based on the brand's desire to "provide an opportunity to love your hair even more in this season." We also made the most of the venue space (approx. 72㎡) to design a layout that supports both experience and sales.

• Powerful eye-catching effect that draws the attention of passing customers
• Experience content such as personal hair care diagnosis, Gacha, and room fragrance making
• Product sales space where products are easy to pick up and smooth to purchase

Spatial design that balances the brand's worldview with purchasing flow

ーPoints of Space Design & Constructionー

• Layout design that considers the balance between sales and experience
• Product displays and fixture construction that make it easy for visitors to pick up items
• Construction of experience booths that ensure private space
• Installation of a dedicated counter for making room fragrances, held for the first time in the Kansai region

At the venue, we placed attraction content like "Personal Hair Care Diagnosis" and "Gacha" to separate the area from the sales zone, designing a smooth purchasing flow. On the walls, we included a "Salon MAP" created according to regional characteristics, enhancing the eye-catching effect. We realized a multifaceted approach that does not stop at just a sales venue, but encourages brand fanaticism and store visits.

We introduced fixtures with steps using acrylic and other materials to make it easier for visitors to pick up products, improving visibility. In addition, we made effective use of past fixtures to cut costs while expressing the brand's worldview with umbrella motifs and colorful decorations, designing a multifunctional space.

Spatial design connecting brand experience to physical store visits

-Results-

We utilized the large space to express the worldview of "rain." We placed brand visuals and a "Salon MAP" prominently on the constructed walls. In addition, we introduced a flow design that naturally leads visitors from experience booths like the "Personal Hair Care Diagnosis" to the sales area, along with stepped fixtures to increase product visibility. We have achieved a space that both catches the eye and encourages a comfortable shopping experience.

We provided a deep brand experience that went beyond simple sales at the pop-up store, contributing to the creation of a valuable space that conveyed the brand's appeal to visitors while also leading to future store visits. Many customers enjoyed the brand experience at this event.

About Kami ni Drama wo Co., Ltd.

Kami ni Drama wo Co., Ltd. is a hair care manufacturer that develops and sells agents and home care products specializing in hair straightening and other hair beauty menus. It originally began with seminar activities to teach beauty techniques for hair beauty menus to hairdressers. As a beauty manufacturer that values "things (experiences)" rather than just "goods," they aim to increase the value of hairdressers and the beauty industry. While envisioning a future where both customers and hairdressers can be happy, they are developing salon-originated hair care brands such as "Tsururincho." Through product development that utilizes the voices of salon professionals, they deliver optimal care tailored to hair types and concerns.

Kami ni Drama wo Corporate Site

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores